SEO Glossary
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503 Service Unavailable is an HTTP status code that indicates a server is temporarily unable to handle a request. This
Hashtags are words or phrases that begin with the hash symbol and are used mainly on social media platforms to
A 504 Gateway Timeout is an HTTP status code that appears when a server acting as a gateway or proxy
A 500 Internal Server Error is a generic HTTP status code that indicates something went wrong on the server side,
10x content is content that is ten times better than anything else currently ranking for the same topic. The term
301 redirection is a permanent redirect that sends users and search engines from one URL to another. It tells search
410-Gone is an HTTP status code indicating that a web page has been permanently removed, with no forwarding or redirection.
200 OK status code indicates that a request has succeeded, and the server successfully returned the requested resource or webpage.
404-Page is an error page displayed when a requested webpage cannot be found, usually due to broken or missing links.
302-Redirect is a temporary redirection method that forwards users and search engines to another URL without transferring permanent SEO value.
A
An algorithm is a set of rules or instructions a computer follows to solve a problem or make a decision.
Article submission is an off-page SEO and content marketing technique where you write articles and publish them on third-party websites,
Alexa Rank was a metric created by Alexa Internet, a company owned by Amazon, that estimated the popularity of websites
AdWords is the former name of Google Ads, Google’s advertising platform that lets businesses pay to appear at the top
An affiliate link is a unique tracking URL used to monitor referrals and reward affiliates with commissions for successful conversions.
ASO is the strategic process of optimizing mobile apps to increase visibility, rankings, and downloads in app store search results.
AMP is an open-source HTML framework by Google that helps web pages load faster and perform better on mobile devices.
Authority in SEO reflects a website’s credibility, expertise, relevance, and trust, all of which directly impact search engine ranking performance.
ALT text is a written description added to images in HTML, improving accessibility and helping search engines understand visual content.
Anchor text is the visible, clickable text in a hyperlink that users click to navigate from one webpage to another.
B
A backlink farm (also called a link farm) is a network of websites created solely to generate large numbers of
A backlink index is a database that stores information about backlinks pointing to websites across the internet. It records which
Backlink gap analysis is the process of comparing your website’s backlink profile with your competitors’ backlinks to identify links they
Backlink juice is an SEO term that describes the authority and ranking value passed from one website to another through
A backlink exchange is when two or more websites agree to link to each other in order to improve search
Backlink profile is the complete set of all inbound links pointing to a website, influencing its SEO strength and trust.
Backlink diversity means acquiring inbound links from a wide range of domains, sources, and link types to improve SEO authority.
Backlink checker is a tool that helps identify, monitor, and analyze inbound links pointing to any website for SEO insights.
Backlink audit is the process of reviewing all inbound links to identify harmful, low-quality, or irrelevant backlinks affecting SEO performance.
A backlink is a link from one website to another. It’s also known as an inbound link or incoming link.
C
Conversion rate is a metric that measures the percentage of visitors who complete a desired action on a website. This
CTR (Click-Through Rate) is a metric that measures how often users click on a link after seeing it. In SEO
Crawling is the process by which search engines discover and scan web pages on the internet. During crawling, automated programs
A canonical tag (also written as rel=canonical) is an HTML element used to tell search engines which version of a
A citation is any online mention of a business’s name, address and phone number. These details, often called NAP information,
Cloaking is an SEO practice where a website shows one version of content to search engines and a different version
A canonical URL is the “official” version of a webpage that you want search engines to index and rank. When
Content marketing is a strategic approach focused on creating valuable, relevant content to attract, engage, and convert a specific audience.
A crawler is an automated bot used by search engines to discover, scan, and index web content across the internet.
Crawl budget refers the number of pages search engines crawl and index on your site within a specific time period.
D
Domain Authority Stacking is an SEO strategy where links are built in layers (or tiers) to strengthen the authority of
Directory submission is an SEO technique where a website is submitted to online directories so it can be listed under
A dofollow link is a standard hyperlink that allows search engines to follow it and pass link equity (authority) from
A disavow file is a text file you submit to Google to tell it not to consider certain backlinks when
Domain Rating, often shortened to DR, is a metric developed by Ahrefs that measures the overall strength of a website’s
The Disavow Tool is a feature inside Google Search Console that allows you to tell Google to ignore specific backlinks
Definition Domain Authority (DA) is a predictive SEO metric developed by Moz that estimates how likely a domain is to
A deindexed page is a webpage removed from search engine indexes, making it invisible in search results and organic traffic.
Duplicate-content refers to blocks of text that appear in more than one place, confusing search engines and diluting SEO value.
A Deep linking involves using URLs that direct users to specific pages or content within a website or mobile application.
E
An exact match anchor is anchor text that uses the exact keyword or phrase a page is trying to rank
Engagement metrics are measurements that show how users interact with your website or content after they arrive. Instead of focusing
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a quality concept used by Google to evaluate how credible, reliable, and
E-A-T signals refer to Expertise, Authoritativeness, and Trustworthiness, a concept used by Google to evaluate the overall quality and credibility
Entity-based SEO is an SEO approach that focuses on optimizing content around entities instead of just keywords. An entity is
An expired domain is a domain name that was previously registered by an owner but was not renewed, making it
Entity optimization is an SEO strategy focused on helping search engines clearly understand who, what, or where your content is
An editorial link is a naturally earned backlink from authoritative content without paid placement, boosting SEO trust and domain authority.
Ecommerce SEO improves organic visibility by optimizing online store pages, helping attract more search traffic, boost rankings, and drive conversions.
External links are hyperlinks that point from one website to another different domain, connecting users to outside web content sources.
F
A featured snippet is a special search result that appears at the very top of Google’s search results, above the
Frame linking is a technique where content from one webpage is displayed inside another webpage using frames or iframes, instead
Forum posting is an SEO and marketing practice where individuals or brands participate in online forums by creating posts answering
Funnel optimization is the process of improving each stage of the marketing or sales funnel to increase conversions, reduce drop-offs,
FAQ Schema is a type of structured data markup that helps search engines understand frequently asked questions and their answers
Fresh content refers to newly created or regularly updated website content that provides current, relevant, and useful information to users.
Free link building tools are online tools that help website owners, SEO professionals, and marketers find backlink opportunities, analyze existing
A footer link is a hyperlink placed in the footer section of a website the area that appears at the
First-Link Priority refers to how search engines consider only the first anchor text when multiple links to the same URL.
Follow link is a standard hyperlink that passes SEO value, allowing search engines to crawl and credit the linked page.
G
Google Analytics is a free web analytics tool that helps website owners track, measure, and analyze website traffic and user
A Google penalty refers to a negative impact on a website’s search rankings caused by violating search engine guidelines. When
Geo-targeting is the practice of delivering content, search results, or marketing messages to users based on their geographic location. In
Google Search Console is a free SEO tool from Google that helps website owners monitor, maintain, and improve their site’s
The Google algorithm is a complex system of rules and calculations used by Google to decide which webpages appear in
Google PageSpeed Insights is a free tool provided by Google that analyzes the performance of a webpage on both mobile
Google ranking factors are the signals Google uses to decide which webpages deserve to appear at the top of its
Google My Business is a free tool allowing businesses to manage their online presence across Google Search and Maps effectively.
Googlebot is a web crawler used by Google that discovers, scans, indexes, and understands website content for search engine rankings.
A Guest post is writing and publishing content on another website to build backlinks, brand exposure, and industry authority effectively.
H
Header tags are HTML elements used to structure content on a webpage. They range from H1 to H6 and help
The hreflang tag is an HTML attribute used to tell search engines which language and regional version of a webpage
An HTML sitemap is a webpage that lists important pages of a website in a structured and user friendly format.
Heading optimization is the practice of structuring and optimizing HTML heading tags such as H1 H2 H3 and H4 to
Hreflang implementation is the process of adding hreflang attributes to your website to tell search engines which language and regional
Hidden text refers to text on a webpage that is visible to search engines but hidden from users. This is
HTTP status codes are three digit numbers returned by a web server to indicate the result of a request made
Homepage links are hyperlinks that point directly to a website’s main page, often used to boost visibility, authority, and navigation.
An H1 optimization means structuring your page’s main headline to enhance SEO, user experience, accessibility, and overall content relevance effectively.
HTTPS is the secure version of HTTP, encrypting communication between a user’s browser and website using SSL or TLS protocols.
I
Image optimization is the process of improving images so they load faster, look good on all devices, and help search
Indexing in SEO refers to the process by which search engines store and organize web pages after crawling them. Once
Internal linking is the practice of linking one page of a website to another page on the same website. These
IP diversification refers to the practice of acquiring backlinks from websites hosted on different IP addresses and server locations. In
An image ALT tag, also known as alt text or alt attribute, is a short text description added to an
Influencer outreach is the process of connecting with influencers to promote a brand, product, service, or content. It involves identifying
An image link is a clickable image that acts as a hyperlink, sending users to another webpage when they click
Indexed pages are webpages that have been discovered crawled and stored in a search engine’s index. When a page is
An inbound link (also known as a backlink) is a hyperlink from another website that points to your website. Inbound
Impressions in Google Search Console represent how many times a page from your website appeared in a user’s search results.
J
JavaScript crawlability refers to how easily search engine bots can crawl and access content on websites that rely heavily on
JavaScript framework SEO refers to the process of optimizing websites built with JavaScript frameworks so search engines can properly crawl,
JavaScript lazy loading is a performance optimization technique where images, videos, or other resources are loaded only when they are
A JavaScript redirect is a method of sending users from one URL to another using JavaScript code instead of server-side
JS rendering (JavaScript rendering) is the process by which a browser or search engine executes JavaScript code to display page
Jump links, also called anchor links, are links that take users to a specific section on the same page instead
JSON LD stands for JavaScript Object Notation for Linked Data. It is a structured data format that helps search engines
JavaScript SEO refers to the practice of making sure that websites built with JavaScript (or heavily dependent on it) are
Junk links are low quality or spammy backlinks that affect a website’s SEO by reducing trust, authority, and search visibility.
An Journalistic link building earns backlinks by offering expert input or stories to media outlets, increasing authority, visibility, and credibility.
K
Keyword research is the process of finding and analyzing the search terms people use in search engines when looking for
Keyword mapping is the process of assigning specific keywords (or keyword groups) to individual pages on a website. In simple
Keyword density refers to the percentage of times a keyword appears in a piece of content compared to the total
Keyword clustering is the process of grouping related keywords together to optimize content structure and improve SEO performance across topics.
Keyword Planner is a free tool by Google Ads that helps marketers discover keywords and estimate search traffic for campaigns.
Keyword intent refers to the purpose behind a user’s search query, what they truly want to find, do, or learn.
Keyword ranking refers to your website’s position in search engine results pages (SERPs) for a specific search query or keyword.
Keyword difficulty is an SEO metric that estimates how hard it is to rank for a keyword in search results.
Keyword cannibalization occurs when multiple pages on the same website target the same or very similar keywords, creating internal competition.
Keyword stuffing involves excessively repeating keywords within website content or tags to artificially improve rankings, which now harms SEO performance.
L
A link profile is the complete collection of backlinks pointing to a website or webpage. It includes details about where
Landing Page SEO is the process of optimizing a landing page so it ranks well in search engines while also
Local citations are online mentions of a business’s key information, typically including its Name, Address, and Phone number (NAP). These
A link farm is a network of websites created solely for the purpose of generating large numbers of links to
Link juice is an informal SEO term that describes the value or authority passed from one webpage to another through
What Is Link Equity? Link equity (often called link juice) is the value or authority that one webpage passes to
A link exchange is an SEO practice where two (or more) websites agree to link to each other in order
A Local SEO optimizes your online presence to attract more business from relevant local searches across Google and other platforms.
A Link velocity is the rate at which a website gains backlinks over time, impacting SEO trust and ranking performance.
Link-building is a strategic process of acquiring hyperlinks from other websites to your website to improve SEO rankings and visibility.
M
Metadata optimization is the process of improving title tags, meta descriptions, and other metadata elements so search engines and users
Mobile SEO is the process of optimizing a website so it performs well on mobile devices such as smartphones and
Meta tags are snippets of HTML code that provide information about a web page to search engines and browsers. They
Mobile first indexing means that search engines primarily use the mobile version of a website’s content for indexing and ranking
When a webpage is crawled, search engines read the meta description to understand page context. If it aligns well with
A manual action penalty is a penalty applied by a human reviewer at a search engine when a website is
A meta title (also called a title tag) is an HTML element that defines the title of a webpage for
MozBar is a free Chrome extension developed by Moz that displays instant SEO metrics like Domain Authority, Page Authority, and
Moz is a popular SEO toolset offering keyword research, site audits, rank tracking, and backlink analysis for improving search performance.
N
A natural link is a backlink that is earned organically because another website chooses to link to your content on
Niche link building is an SEO strategy that focuses on earning backlinks from websites within the same industry or topic
The nosnippet tag is an HTML meta directive that tells search engines not to display a text snippet or preview
NAP stands for Name Address Phone number. It refers to the core business information used to identify a company across
Negative SEO refers to malicious actions taken to harm a competitor’s search engine rankings rather than improve one’s own. It
News SEO is the practice of optimizing news articles so they are discovered, indexed, and ranked quickly in search engines
A noindex tag is a directive that tells search engines not to include a specific webpage in their search results.
A nofollow link is a hyperlink that tells search engines not to pass ranking authority (link equity) from one page
Noarchive tag is an HTML directive, its search engines not to store or display a cached version of your webpage.
Niche edits are contextual backlinks placed within existing content on relevant websites to boost SEO authority and search engine rankings.
O
Organic traffic refers to visitors who land on a website through unpaid search engine results. These users find a website
An outreach email is a message sent to individuals or businesses to start a professional relationship for marketing, SEO, partnerships,
An outreach campaign is a structured marketing and SEO strategy where you proactively contact relevant people or websites to promote
An outreach strategy is a planned method of reaching out to relevant people or websites to build relationships and achieve
Organic ranking refers to the position a webpage holds in the unpaid search results of a search engine. When a
An outbound link is a hyperlink on your website that points to a page on a different website. In simple
Orphan pages are web pages that exist on a website but have no internal links pointing to them. Because they’re
Organic keywords are the search terms people type into search engines that lead them to your website without clicking on
An Off-page SEO involves external actions like backlinks, mentions, shares, and brand citations to improve authority, trust, rankings, and visibility.
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant organic traffic in search engine results.
P
PDF backlinks are links placed inside PDF documents that point to a website or webpage. These links can be clickable
PageRank is an algorithm used by Google to measure the importance and authority of web pages based on the links
Press release submission is the process of distributing an official news announcement to media outlets, journalists, news websites, and press
The Penguin Update is a major algorithm update introduced by Google to target websites that use spammy or manipulative link
A paid link is a hyperlink that is placed on a website in exchange for money products services or any
A PBN Private Blog Network is a group of websites created or controlled by one individual or organization with the
Pillar content is a comprehensive and in depth piece of content that covers a broad topic in detail and serves
Press release SEO is the practice of optimizing press releases so they improve online visibility, earn backlinks, and drive qualified
Pogo-sticking is an SEO and user behavior term that describes what happens when a user clicks on a search result,
Q
A quality backlink is a link from another website that is relevant, trustworthy, and authoritative, and that points naturally to
Qualified traffic refers to website visitors who are genuinely interested in your products, services, or content and are likely to
A query, also called a search query, is the word, phrase, or question a user types into a search engine
Query intent (also known as search intent or user intent) is the purpose behind a user’s search query. It explains
QDF Query Deserves Freshness is a concept used in search engines to identify when users are looking for recent or
What Are Question Based Keywords Question based keywords are search queries phrased as questions that users type into search engines
Quality Score is a metric used in paid advertising to measure how relevant and useful your ads are to users.
Quora marketing is the strategic use of the Quora platform to drive brand awareness, authority, and high-intent traffic to websites.
A quality link profile consists of diverse, authoritative, and relevant backlinks that boost trust, SEO rankings, and overall domain credibility.
A Quality content is valuable, relevant, and user-focused material that satisfies search intent and earns visibility in search engines organically.
R
Relevancy in SEO refers to how closely a webpage’s content matches a user’s search query and intent. It measures whether
Robots.txt is a text file placed in the root directory of a website that gives instructions to search engine crawlers
Rich results are enhanced search results that appear in search engines with additional visual or interactive elements beyond the standard
Rich snippets are enhanced search results that display additional information beyond the standard title, URL, and meta description. They use
Ranking refers to the position a webpage holds in search engine results pages (SERPs) for a specific keyword or query.
Referral traffic is website traffic that comes from visitors clicking a link on another website and landing on your site.
Reciprocal links are links exchanged between two websites. In simple terms, Website A links to Website B and Website B
Referring domains are the unique websites that link to your site. If backlinks are individual votes of confidence, referring domains
A redirect is a way to automatically send users and search engines from one URL to another. It’s commonly used
S
A site audit is a comprehensive analysis of a website to identify technical, on page, and off page SEO issues
SERP stands for Search Engine Results Page. It is the page displayed by a search engine after a user enters
Site architecture refers to the way pages on a website are structured, organized, and linked together. It defines how users
Schema markup is a type of structured data added to a webpage’s HTML that helps search engines better understand the
An SSL certificate encrypts data between a website and its visitors, securing sensitive details, boosting trust, credibility, and search rankings.
Site speed measures how quickly website pages load, directly impacting user experience, search rankings, conversion rates, and overall online success.
Structured data is organized code on a webpage that helps search engines understand and display content with enhanced, relevant results.
Search Console is a free tool offering website performance insights, indexing status, search traffic data, and vital technical SEO monitoring.
Search intent is the goal or purpose behind a user’s search query, guiding effective content creation, Strategies, and user experience.
SEO, or Search Engine Optimization, is the process of improving website visibility, organic rankings, and traffic through targeted optimization techniques.
T
Thin content refers to web pages that provide little or no real value to users. These pages often lack depth,
Technical SEO refers to the process of optimizing a website’s infrastructure and backend elements so search engines can crawl, index,
Toxic backlinks are links coming from low quality, spammy, or manipulative websites that can harm your website’s SEO performance. These
Trustworthy links are backlinks that come from credible, authoritative, and relevant websites. These links signal to search engines that your
Topical authority refers to how strongly a website is recognized as an expert and trusted source on a specific topic
A Top-Level Domain (TLD) is the last part of a domain name, appearing after the final dot. It helps define
Trust Flow is an SEO metric that measures the quality and trustworthiness of a website’s backlink profile. It indicates how
A title tag is an HTML element that defines the title of a web page. It appears in search engine
In digital marketing and SEO, traffic refers to the number of users who visit a website. Every time someone lands
Target keywords are the specific words or phrases you intentionally choose to optimize a webpage for. These are the search
U
A URL (Uniform Resource Locator) is the complete web address used to locate a specific resource on the internet, such
URL structure refers to the format and organization of a website’s URLs (web addresses). A clean, logical URL structure helps
URL-canonicalization ensures search engines recognize the preferred version of a webpage, preventing duplicate content issues and consolidating ranking signals effectively.
URL-redirects automatically send users and search engines from one web address to another, preserving access and guiding proper page traffic.
URL parameters are elements added to a web address after a question mark to track, filter, or modify displayed content.
User generated content (UGC) is any form of content created by users, not brands, to engage, share, and influence others.
Unnatural links are backlinks created to manipulate search engine rankings, often violating Google’s guidelines and risking penalties or ranking drops.
Uptime refers to the total time a website, server, or system remains operational and accessible without interruptions or unexpected downtime.
User Experience refers to how people feel when interacting with a website, product, or service, focusing on usability and satisfaction.
URL slug is the part of a webpage’s address that comes after the domain name, helping identify and describe content.
V
Viral campaign is a marketing effort designed to rapidly spread content through online sharing, maximizing visibility, engagement, and brand awareness.
Visitor behavior refers to the actions, interactions, and navigation patterns users display while engaging with your website’s content or features.
Video transcript optimization involves improving written captions to boost accessibility, search engine indexing, and overall video SEO performance across platforms.
Viral link-building uses highly shareable content to naturally attract large numbers of backlinks from diverse sources in a short timeframe.
Viral content spreads rapidly across the internet through high engagement, shares, and visibility, often driven by emotional or trending topics.
Vertical search focuses on specific industries, topics, or content types, delivering highly relevant results within a specialized search engine environment.
Search visibility measures how often a website appears in search results, indicating its presence, reach, and performance across targeted keywords.
Video-backlinks are inbound links created by embedding or linking videos from your site on other websites, boosting SEO and visibility.
Video SEO optimizes video content to improve search visibility, rankings, and engagement across platforms like YouTube, Google, and social media.
Voice-Search SEO optimizes content for spoken queries, helping websites rank for voice-activated searches on devices like smartphones and smart speakers.
W
Web directory submission is a technique where website links are submitted to online directories, improving visibility, backlinks, and search rankings.
Word-count is a factor that refers to the total number of words on a page, influencing rankings, relevance, and engagement.
Web-page optimization is the process of improving page elements to enhance performance, search visibility, user experience, and conversion rates effectively.
Website-speed is the time it takes for a webpage to fully load, directly impacting user experience, engagement, and search rankings.
A website audit is a comprehensive analysis of a site’s performance, SEO, usability, and technical aspects to improve overall effectiveness.
Web crawler is an automated program that browses, indexes, and organizes web pages, helping search-engines provide accurate and relevant results.
Webmaster Guidelines are official search engine rules that outline practices for building websites that provide value and follow ranking standards.
White-Hat SEO refers to ethical search optimization practices that follow search engine guidelines, focusing on user value and long-term rankings.
Web 2.0 link building uses user-generated platforms to publish content containing backlinks, enhancing website authority, search rankings, and organic traffic.
Website authority measures a site’s perceived trustworthiness, credibility, and influence based on backlinks, content quality, user engagement, and search rankings.
X
X-Redirects are server-side instructions that automatically send users and search engines from one URL to another, preserving SEO value effectively.
XML feed submission involves providing structured data to search engines or directories, helping improve indexing, visibility, and timely content updates.
XHTML SEO involves optimizing websites built with XHTML to ensure clean code, accessibility, faster loading, and better search engine visibility.
X-Content Type Options is a security HTTP header that prevents browsers from MIME-sniffing files, reducing risks of malicious content execution.
X-Frame-Options is a security HTTP header that controls whether a webpage can be embedded in an iframe, preventing clickjacking attacks.
XSS means security vulnerability allowing attackers to inject malicious scripts into websites, potentially harming users and negatively impacting SEO performance.
Xenu-Link Sleuth is a legacy desktop tool that scans websites to identify broken links, missing images, and other link-related issues.
X-Default hreflang attribute specifies a default page version for users whose language or region isn’t targeted by other hreflang tags.
An X-Robots-Tag is an HTTP header directive controlling how search engines index and display non-HTML files, enhancing SEO content management.
XML-sitemap is a structured file listing a website’s important URLs, helping search engines crawl, index, and understand site content efficiently.
Y
YouTube channel optimization is the process of improving a YouTube channel so it is easier to discover, more engaging for
YouTube backlinks are links created from YouTube videos, descriptions, channel profiles, comments, or cards that point to an external website.
The Yahoo Directory was a human-edited web directory that organized websites into categories and subcategories, making it easier for users
YouTube Description SEO is the practice of optimizing the video description section to improve visibility, rankings, and discoverability on YouTube
YouTube engagement metrics are performance indicators that measure how viewers interact with your videos. Instead of just showing how many
Yandex SEO is the practice of optimizing websites to rank better in Yandex, the leading search engine in Russia and
YouTube Video Schema is a type of structured data markup that helps search engines better understand details about a YouTube
YouTube-Tags are descriptive keywords added to videos, helping YouTube’s algorithm understand content, improve discoverability, boost ranking, and increase viewer engagement.
YouTube Transcript Optimization enhances video accessibility, SEO visibility, audience engagement by improving captions, keyword usage, formatting, and search engine readability.
YouTube SEO involves optimizing videos, metadata, and channels to rank higher in YouTube search results, driving views, engagement, and subscribers.
Z
The Zebra Update is an unofficial name used in the SEO community to describe a search quality update associated with
Zapier for link outreach automation refers to using automation workflows to streamline and manage SEO outreach tasks such as prospect
A Zoom webinar backlink strategy is an SEO and marketing approach that uses webinars hosted on Zoom to earn high
A zone file is a text-based configuration file used in the Domain Name System (DNS) to define how a domain
Zero Duplicate Content Policy ensures every webpage contains unique, original content to prevent penalties, maintain rankings, and strengthen overall SEO.
Zero-impression keywords are search terms present in Google Ads campaigns that generate no impressions due to irrelevance, low search demand.
Z-Index is a CSS property that controls the vertical stacking order of elements, influencing website layout, design, visibility, and usability.
Zombie pages are low-quality, outdated, or irrelevant web pages that bring little value, hurt SEO rankings, and waste crawl budget.
Zero position, commonly known as a featured snippet, is the search result that appears above all organic listings on a
Zero-click searches happen when users find answers directly on the search engine results page without clicking any external website link.