Free Tools for SEOs, Marketers and SaaS Founders

Explore a growing library of free SEO, marketing and SaaS tools designed to help founders and marketers analyze, validate, and optimize growth decisions without paid software.

SEO Tools

Activation Rate Calculator

Measure how effectively new users activate and reach core product value.

URL Slug Generator

Generate clean, SEO-friendly URL slugs from keywords or titles.

Meta Length Checker

Check meta title, description, and URL lengths with SERP preview.

ACV Calculator

Calculate annual contract value accurately from contract revenue inputs.

ARR Calculator

Estimate annual recurring revenue using customers, churn, and expansion.

Avg. Profit Margin Calculator

Determine profit margin percentage using total revenue and profit values.

ARPU Calculator

Calculate average revenue per user across selected timeframes easily.

Burn Multiple Calculator

Evaluate capital efficiency by comparing burn rate against new ARR.

CAC SaaS Calculator

Calculate customer acquisition cost using sales and marketing expenses.

Churn Rate Calculator

Measure customer churn percentage over a defined business period.

CLV Calculator

Estimate total customer value over entire relationship lifecycle accurately.

CMGR Calculator

Calculate compound monthly growth rate using starting and ending revenue.

Conversion Rate Calculator

Measure conversion efficiency using visitors, conversions, and time duration.

Cost of Goods Sold Calculator

Calculate cost of goods sold using inventory and purchase values.

CPA Calculator

Calculate cost per acquisition based on marketing spend and conversions.

CPC Calculator

Determine cost per click using advertising spend and total clicks.

CPM Calculator

Calculate cost per thousand impressions for advertising campaign performance.

CTR Calculator

Measure click-through rate using impressions and total clicks received.

Customer Concentration Calculator

Analyze revenue dependency on top customers to assess business risk.

Customer Growth Rate Calculator

Measure customer base growth between starting and ending periods.

Lead Conversion Rate Calculator

Calculate percentage of leads converted into paying customers.

LVR Calculator

Measure month-over-month growth in qualified leads pipeline velocity.

MQL to SQL Calculator

Calculate conversion rate from marketing qualified leads to sales qualified.

MRR Calculator

Calculate monthly recurring revenue using subscribers and subscription values.

Net Dollar Retention Calculator

Measure retained revenue including expansions while excluding churn losses.

Net Negative Churn Calculator

Evaluate whether expansion revenue exceeds churned recurring revenue.

Net Revenue Retention Calculator

Calculate revenue retention accounting for expansion, contraction, and churn.

Marketing ROI Calculator

Measure marketing return by comparing generated revenue against total costs.

PPC ROI Calculator

Calculate return on investment from paid advertising campaigns accurately.

Retention Rate Calculator

Measure percentage of customers retained over a defined business period.

Revenue Run Rate Calculator

Estimate annualized revenue based on current recurring revenue performance.

ROAS Calculator

Calculate return on ad spend using revenue and advertising costs.

Rule of 40 Calculator

Evaluate SaaS health using combined growth rate and profit margin.

SaaS Gross Margin Calculator

Calculate gross margin percentage after subtracting cost of services.

SaaS Quick Ratio Calculator

Measure revenue growth efficiency by comparing gains against losses.

SaaS Metrics Calculator

Analyze key SaaS metrics together for faster performance insights.

SaaS Magic Number Calculator

Measure sales efficiency using revenue growth and marketing spend.

Moz DA Checker

Check your website’s Domain Authority to measure SEO strength easily.

Spam Score Checker

Analyze your site’s spam risk to protect rankings and avoid search penalties.

Moz Rank Checker

Track MozRank to understand your site’s link authority and trust level.

URL Cleaner

Clean and format messy URLs instantly for accurate tracking and SEO use.

Bulk URL Opener Tool

Open multiple URLs at once to save time on research and audits.

Password Generator

Generate strong, secure passwords instantly to protect your accounts.

Word Combiner

Combine multiple words to create brand names, keywords, or ideas quickly.

Flesch Kincaid Calculator

Measure content readability to make your writing clear and easy to understand.

Word Counter

Count words, characters, and sentences instantly for accurate content writing.

Case Converter

Convert text into upper, lower, or title case in one click.

FAQ Schema Generator

Create SEO-friendly FAQ schema to boost visibility in search results.

Video Schema Generator

Generate SEO-friendly video schema to improve visibility in search results.

Find and Replace Text

Quickly find and replace words or phrases across your content.

Keyword Density Checker

Analyze keyword usage to optimize content for better SEO performance.

Disemvowel Tool

Remove vowels from text instantly for fun or creative formatting.

Prefix/Suffix Tool

Add prefixes or suffixes to words to create keyword variations fast.

Duplicate Word Remover

Clean up repeated words to improve content quality and readability.

Line Numbering Tool

Add line numbers to text instantly for easy reference and editing.

Punctuation Removal Tool

Remove punctuation from text quickly for clean formatting and analysis.

Read Our Blogs to Grow Your Brand

Actionable guides, frameworks, and tutorials to help you improve rankings, traffic, and conversionswithout guesswork.

Frequently Asked Question (FAQs)

Yes. All SaaS calculators on SERP Forge are completely free to use, with no sign-up, login, or credit card required.

Each calculator uses industry-standard SaaS formulas and best practices to deliver accurate, reliable results based on the data you provide.

These tools are ideal for SaaS founders, marketers, product managers, growth teams, and investors who want quick insights into key SaaS metrics.

Yes. These calculators are designed to work for early-stage, bootstrapped, and scaling SaaS companies, even if you have limited data or small customer volumes.

Absolutely. The metrics generated—such as ARR, CAC, churn rate, and growth rates—are commonly used in investor updates, pitch decks, board reports, and internal dashboards.

You can use them anytime—monthly, quarterly, or during planning cycles—to track performance trends, monitor growth, and improve decision-making.

No. All calculations happen locally in your browser. We do not store, track, or transmit any data you enter into the tools.

Some calculators (like CPC, CPA, ROI, and conversion rate tools) can be used by non-SaaS businesses, but SaaS-specific metrics such as ARR, LTV, or Quick Ratio are best suited for subscription-based models.

Double-check your inputs, especially timeframes and revenue figures. Extreme results usually indicate mismatched periods (monthly vs yearly) or missing expansion/churn data.

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