Relevant Backlinks: A Complete Guide for SaaS Marketers to Build Context-Driven Authority

Having backlinks alone isn’t enough; having relevant backlinks is what truly makes a difference. Many websites still struggle because they chase quantity over context, focusing on high-DR links that don’t align with their niche or audience.

The takeaway?
You could have hundreds of backlinks, but if they don’t come from websites that share your audience, theme, or industry focus, they might do more harm than good.

That’s why understanding what makes a backlink relevant and how to spot the ones that aren’t is crucial in 2025.

Let’s break it down.

What are relevant backlinks?  

A relevant backlink is a link from a website that shares a clear connection with your industry, audience, and content. 

Unlike generic or high-DR backlinks that may not align with your niche, relevant backlinks are powerful because they signal authority and drive qualified traffic.

According to an Ahrefs study 63% of sites now receive traffic from AI platforms like ChatGPT and Perplexity. 
This shift shows how search visibility and, by extension, backlink relevance are increasingly tied to how well your content is referenced and understood by AI systems.

In modern SEO, focusing on link relevancy helps search engines understand which backlinks genuinely contribute to your site’s credibility and ranking potential.

• Signal expertise and authority to search engines  
• Drive qualified traffic interested in your niche  
• Increase your chances of being referenced in AI‑generated summaries  
• Strengthen your brand credibility and visibility  

Think of a backlink like a recommendation. When it comes from an authority in your niche, it carries higher link equity, which means more trust, stronger credibility, and a positive boost in your search visibility.

If it comes from a completely unrelated source, it can appear manipulative, or worse, harmful.

Example: If you run a SaaS startup, a backlink from a software review site or a SaaS‑focused blog is highly relevant.

A link from a lifestyle blog or general news site, even one with high domain authority, is less impactful and may even trigger SEO red flags.

A strong backlink profile built through contextual placements can outperform hundreds of random links from unrelated websites.

In short, Relevant backlinks come from sites connected to your industry and audience. They boost authority, drive qualified traffic, and enhance credibility, while unrelated links can harm your SEO.

Need help building high-quality, niche edits for your website? Contact us to get started with our expert link-building services.

What are non-relevant backlinks? 

While relevant backlinks strengthen your website’s authority and topic alignment, non-relevant backlinks can do the opposite, harming your SEO instead of helping it. 

These are links that come from websites or pages unrelated to your niche, audience, or content context.

According to Google’s spam policies, forcing someone to include a link in a Terms of Service, contract, or similar agreement without giving them the option to mark it as “nofollow” or otherwise qualify it is considered link spam.

These links are often part of outdated link schemes, paid link networks, or automated blog comment spamming. Avoiding them is crucial to maintaining a healthy backlink profile.

Here are a few examples of non-relevant backlinks you should avoid at all costs:

1. Links from unrelated industries:
Example – a fitness blog linking to a software company’s product page with no contextual reason.

2. Links from spammy directories or link farms:
These are mass-generated pages filled with random outbound links, often flagged by Google.

3. Links from adult, gambling, or pharma sites (unless relevant):
Even a single backlink from these domains can harm trust and relevance signals.

4. Comment or forum links with no topical match:
Dropping your link in unrelated discussions or posts just for visibility.

5. Irrelevant guest posts or PBN links:
When the publishing site’s topic has no connection to your business or keywords.

How to determine if a backlink is relevant  

Not all backlinks are created equal. To ensure your link‑building efforts yield real SEO value, consider the following factors:

1. Topical relevance of the source  

The website linking to you should share a clear thematic or industry alignment. Look beyond the single article; the overall website should cover similar topics and cater to the same audience.

Example: A web‑design agency linking to your UI/UX guide is relevant. A cooking blog linking to the same guide is not.

2. Contextual placement  

Where your backlink sits within the content is as important as the source itself. Relevant backlinks are naturally embedded within content that complements your topic. 

Google evaluates the semantic search context around the link to determine its overall value.

Practical tips: 

• Place links in the main body of articles, not footers or sidebars  
• Ensure the surrounding content complements the link  
• Use links to answer a question or provide additional information  

Pro tip: ask yourself:  
“Would a reader miss out on valuable information if this link were removed?” 
If yes, it’s a relevant link.

3. Anchor text consistency  

Anchor text, the clickable words of a backlink, helps search engines understand what the linked page is about. The key is to balance relevance with natural variation.

• Use descriptive, contextually aligned phrases rather than exact‑match keywords  
• Mix anchor types: branded, partial‑match, descriptive, and URL‑based 
• Avoid spammy or generic terms like “click here”  

Example Anchors for a UI/UX guide:

• “Guide to UI/UX design principles”  
• “User interface design strategies”  
• “This post on design usability”  

4. Audience and intent alignment  

A backlink is only valuable if it targets the right audience and aligns with user intent. 

Consider the four main types of search intent: informational, navigational, transactional, and commercial investigation. A link works best when it matches the intent of both the source content and the target page.

Example: Linking an article about “email newsletter design” to a page selling a SaaS email tool might feel forced. Linking to “10 Best Newsletter Templates” or “Free Newsletter Tools” is highly relevant and user‑friendly.

Why relevant backlinks are critical in 2025  

In the early days of SEO, the sheer volume of backlinks often outweighed quality. That’s no longer the case. 

Today, algorithm-based platforms like ChatGPT and Claude focus heavily on context, credibility, and relevance.

1. Relevance over quantity  

Google rewards websites demonstrating expertise, authority, and trustworthiness (E‑E‑A‑T). 

According to Google’s E-E-A-T guidelines, websites that demonstrate strong expertise, authority, and trustworthiness tend to perform better in search results.
While E-E-A-T itself isn’t a direct ranking factor, Google’s systems use signals that reflect it, especially for Your Money or Your Life (YMYL) topics, which impact health, finances, or overall well-being.

Backlinks from unrelated sources may be ignored or penalized, while topically aligned links signal credibility. 

2. Topical authority as a ranking superpower  

Topical authority is the modern SEO equivalent of a superpower. Multiple relevant sources linking to your content tell Google you are a trusted entity in that domain. 

Example: If a site about “SaaS marketing” is being linked to by other marketing SaaS blogs, podcasts, or directories, that tells Google you’re a trusted player in that space. 

3. AI and generative search recognition  

AI‑powered search tools increasingly consider backlink quality and relevance. Well‑placed links on trusted niche websites are more likely to be cited in AI‑generated responses. 

One study found: “The #1 result in Google has an average of 3.8 × more backlinks than pages in positions 2‑10.” 

4. Protection against penalties  

Irrelevant or manipulative links can trigger algorithmic penalties. By focusing on relevant backlinks, you safeguard your site’s long‑term SEO health while building genuine authority.  

Proven strategies to build relevant backlinks in 2025  

Building relevant backlinks is less about volume and more about strategic execution. Here are the most effective methods:

1. Guest posting on niche sites  

Guest posting remains one of the most reliable ways to earn high‑quality backlinks. The key is selecting sites aligned with your industry and audience.  

💡 Pro Tip: Start by exploring trusted platforms from this list of free guest posting sites to find opportunities relevant to your niche and expertise.

Tips for success:

• Target high‑authority niche blogs  
• Ensure your content is valuable and relevant to the site’s audience  
• Integrate your backlinks naturally within the article  

Example: A productivity SaaS could contribute a post on “Remote Team Productivity Tools” to a startup‑focused blog rather than a generic lifestyle blog.

2. Create linkable assets  

Original research, templates, tools, benchmarks, or data‑driven reports naturally attract links. These linkable assets are considered authoritative, and other sites often link to them without outreach.  

Example: A cybersecurity startup could publish a “Top 100 Cyber Threats Report,” attracting links from news sites, industry analysts, and cybersecurity blogs. 

Studies show that long‑form content receives about 77% more backlinks than shorter pieces. 

3. Manual outreach to high‑value websites  

Hand-picking relevant websites and approaching them directly ensures your backlinks are both contextually appropriate and valuable.

For best results, combine outreach with personalized email outreach strategies, which help you connect with high-authority editors and earn authentic niche links.

Tips:

• Identify pages already covering related topics  
• Personalize outreach to explain the link’s relevance  
• Position the link as a value addition, not a promotional insert  

4. Webinars and podcasts  

Speaking on niche webinars or podcasts often leads to backlinks in episode notes, speaker bios, and landing pages. These backlinks are both relevant and credibility‑building.  

Want to stay inspired or find shows to pitch? Check out this curated list of top SEO podcasts to discover hosts who regularly feature industry experts and marketers.

Example: Being featured on an AI‑focused podcast and linking back to your AI research report creates a highly relevant backlink while boosting thought leadership.

5. Strategic content partnerships  

Long‑term collaborations with fellow experts, newsletters, or niche media can result in naturally embedded backlinks. 

Approaches like content swaps, co‑marketing initiatives, and expert commentary can generate ongoing, contextually relevant links.

💡 Fact Check: Studies show that long-form content earns 77.2% more backlinks compared to shorter articles, making collaborative, in-depth resources a smart strategy for sustainable link growth.

Important: These partnerships must be genuine and value‑driven. Forced or manipulative link placements will be penalised.

Final thoughts  

Relevant backlinks are no longer optional; they are essential. Whether through guest posts, linkable assets, strategic outreach, or industry partnerships, the goal is the same: build links that matter.  

Focusing on relevance safeguards your SEO strategy, builds long‑term authority, and increases your chances of being referenced by AI‑powered tools and search engines alike.  

If your strategy isn’t focused on relevance in 2025, it’s time to rethink it. Start building relevant backlinks today and future‑proof your SEO strategy.

Looking to build relevant, high-quality backlinks for your brand? Contact us today to explore our professional link-building services and strengthen your SEO strategy.

FAQs about Relevant Backlinks