To build custom SEO reports using Ahrefs Report Builder, create personalized reports by combining the SEO metrics and visualizations that matter most to your goals.
Ahrefs Report Builder lets you include keyword rankings, organic traffic, backlink data, site audit insights, and competitor performance in one dashboard, making it easier to track results and share SEO progress with stakeholders.
In this blog, I’ll walk you through how to build custom SEO reports using Ahrefs Report Builder, based on how I personally use it for regular SEO reporting.
By the end, you’ll know exactly how to create, customize, and download professional SEO reports that are easy to understand and actionable.
Steps to Build SEO Reports Using Ahrefs Report Builder
1. Start by Clicking on All Tools
After logging into your Ahrefs account, head to the main dashboard and click on All tools. This section lists every tool Ahrefs offers, including Site Explorer, Site Audit, Rank Tracker, and Report Builder.
