When Should a SaaS Company Hire a Link Building Agency? A Founder’s Guide

Growing a SaaS business is tough. You put in hours building great features, improving the product, and publishing content, yet your competitors keep outranking you. 

Their articles show up on every listicle, review, and comparison page, while your product struggles to gain visibility. It’s frustrating when you know your software is good, but the market doesn’t see it.

You may also feel stuck when:

• Your organic traffic isn’t moving the way it should.
• Your competitors earn links from authoritative tech sites while your content barely gets noticed.
• Your product pages stay buried under big brands like Asana, HubSpot, Salesforce, and Monday.
• Buyers compare tools quickly, and you worry they’ll choose a competitor simply because they appear more “trustworthy” online.

These challenges aren’t because your product is weak; they happen because SaaS SEO is competitive, complex, and deeply link-driven. 

You need links that prove credibility, build trust, and help search engines understand why your software deserves to be seen.

That’s where strategic SaaS link building comes in. A focused agency helps you earn high-authority backlinks from industry blogs, SaaS reviewers, and trusted tech publications. 

Let’s jump in.

What makes SaaS link building different?

SaaS link building isn’t the same as link building for regular websites. The sales cycle is shorter, the products are more complex, and search results are crowded with strong competitors. 

This means SaaS companies need links that build trust, improve credibility, and guide users through every stage of the buyer journey.

This is where strategic link building becomes crucial. 

High-quality backlinks from trusted SaaS and tech sites help search engines understand your expertise and boost your domain authority, making buyers more confident in choosing your product.

Did you know?
According to a study, 79.7% of SEO experts say link building is one of the most important parts of their SEO strategy.

This shows how essential strong, niche-relevant backlinks are for outranking competitors and growing organically in the SaaS space.

Trust-focused assets that typically attract strong SaaS backlinks include:

• Feature breakdown pages
• Comparison pages (e.g., “Tool A vs Tool B”)
• Industry reports and statistics pages
• Use-case or solution pages
• Integrations pages

These pages help users understand your product better and allow search engines to validate your expertise.

Examples:
A project management SaaS competing with Monday or Asana can’t rely on random directory links. 
It needs industry-relevant backlinks from productivity blogs, team management resources, SaaS reviewers, or articles discussing collaboration tools.

Benefits of hiring a SaaS link-building agency

Hiring a SaaS-focused link-building agency gives you access to strategies designed specifically for software businesses. 

It ensures you get relevant, high-quality backlinks that directly support rankings, traffic, and conversions.

Access to SaaS-focused expertise

A SaaS-focused agency understands product funnels, user intent, and TOFU/MOFU/BOFU content structure. 

They know how SaaS users search and which keywords drive conversions, such as “best CRM for startups” or “cloud monitoring tools.”

Example: They build links to high-value SaaS pages like feature pages, comparison pages, onboarding guides, and integration pages, assets that a general SEO agency usually ignores.

Higher quality, relevant backlinks

SaaS agencies have existing relationships with tech publications, SaaS review platforms, and B2B editors. They secure relevant, editorial links and avoid low-quality sites, link farms, and PBNs.

Example: A time-tracking SaaS gets placements on HubSpot, Zapier, or productivity blogs instead of generic guest post sites.

Faster, scalable results

With established outreach systems and ready databases of SaaS-relevant sites, agencies execute campaigns quickly and at scale. They can also produce link-worthy content efficiently.

Steps they follow:

1. Identify link opportunities from resource pages, blogs, and SaaS lists.
2. Map each opportunity to the right SaaS landing page or content asset.
3. Reach out to editors with personalized pitches.
4. Publish links with natural, contextual anchor text.

Better ROI compared to hiring in-house

You avoid expenses like salaries, onboarding, training, and subscriptions for premium SEO tools. 

Agencies already come with a full team of writers, strategists, editors, outreach specialists, and the tools needed to run effective campaigns.

Example calculation:
In-house link builder + content writer + tools = $1,800 to $2,900 USD/month
A SaaS agency typically delivers the same output at a more efficient monthly cost.

When should a SaaS business consider hiring an agency?

You should bring in a SaaS link-building agency when growth slows down or when you need strategic support to compete in tough SERPs. 

Here are the key scenarios where hiring an agency makes sense:

• Your organic traffic isn’t growing, even after publishing new content.
  
• Competitors are earning editorial links from SaaS and tech publications while your backlink profile remains stagnant.
  
• You don’t have in-house link-building talent, or your team lacks the time and outreach skills required.
  
• You’re entering a new market or launching new features and need quick authority-building to support new pages.
  
• Your Domain Rating (DR) is stuck between 20–40, making it difficult to rank for mid- to high-competition SaaS keywords.

Quick step checklist

Use this checklist to confirm whether an agency could help:

For a deeper look, you can also go through our full link-building checklist, which walks you through every step in detail.

1. Audit your backlinks to see if most links are low-relevance or low-authority.
2. Check competitor DR and compare their backlink velocity with yours.
3. Identify content gaps, especially missing comparison pages, feature pages, and industry guides.
4. Check if key pages rank in the top 20 but not the top 5, a clear sign that you need stronger, relevant backlinks.

Key services a SaaS link-building agency provides

A SaaS link-building agency offers services designed specifically to improve search visibility, authority, and qualified traffic for software companies.

Here are the core services broken into clear, actionable items.

Niche edits for contextual backlinks

Niche edits involve inserting your link into existing, high-performing articles. This approach works fast because the content is already indexed, ranking, and attracting organic traffic.

Example: Adding your CRM product as an additional recommendation in a live article such as “Top CRM Tools for SMEs”. It delivers instant relevance without waiting for new content to gain traction.

Guest posting on authority SaaS and tech sites

Agencies secure placements on reputable SaaS and technology guest posting sites that publish industry-relevant articles. 

Did you know?
According to research, only 3% of bloggers publish more than 100 guest posts a month. Just 6% of bloggers say most of their original content gets published as guest posts.

These guest posts help you earn high-quality, contextual backlinks and reach readers who are already interested in software tools.

Example: Guest posts published on platforms like G2, HackerNoon, ReadWrite, and TechTarget websites are trusted by SaaS buyers and tech decision-makers.

Digital PR for SaaS

Agencies run data-driven digital PR campaigns to secure coverage on tech publications, industry blogs, and business media. These campaigns focus on content that naturally attracts links.

According to the data, nearly three out of four PR professionals now use generative AI for brainstorming and campaign optimization, and 93% utilize influencer marketing in their digital PR efforts.

We helped Giverly share its prepaid card with a wider audience by securing a feature on Business Standard. 

The coverage highlighted their unique approach to charitable giving and how they’re making it easier for people to support causes they care about. This visibility not only strengthened brand trust but also opened new doors for partnerships and user growth.

Typical digital PR assets include:  

• Industry trend reports  
• Data-backed research  
• Expert commentary or quotes  
• Insights on technology shifts and SaaS adoption 
  

This helps your brand earn authoritative mentions and build strong thought leadership.

Linkable asset creation 

A SaaS-focused agency creates linkable assets that naturally attract backlinks because they provide valuable insights or comparisons that buyers actively search for.

Key types of linkable assets include:

• Comparison pages (e.g., “Tool A vs Tool B”)  
• Feature pages explaining core functions in-depth  
• Industry statistics pages that journalists and bloggers cite  
• How-to guides that solve user problems and support top-of-funnel traffic 
  

These assets help strengthen topical authority and boost relevant keyword rankings.

What results can you expect? (Realistic outcomes)

Hiring a SaaS link-building agency delivers measurable, long-term improvements that directly support your growth goals. Here are the realistic outcomes you can expect:

• Higher keyword rankings for competitive SaaS terms, feature pages, comparison pages, and solution pages.
  
• More demo signups as key product pages gain visibility and attract high-intent visitors.
  
• Higher trial conversions driven by improved trust, stronger authority, and better page positioning.
  
• Stronger brand visibility across SaaS listicles, tech publications, review platforms, and industry blogs.

Example timeline

Month 1
Onboarding, strategy development, backlink audit, content mapping, and prospecting for link opportunities.

Months 2–3
First round of link placements goes live. Guest posts, niche edits, and PR placements start building authority.

Month 4+
Keyword rankings improve, organic traffic rises, and product-focused pages begin generating more signups and conversions.

How hiring an agency helps you outrank competitors

A SaaS link-building agency helps you move ahead of competitors by using targeted, data-backed strategies. Instead of guessing what works, they analyze your competitors’ strengths and build a plan that surpasses them.

Performs a backlink gap analysis using tools like Ahrefs to find sites linking to your competitors but not to you. This helps uncover easy link opportunities. 

Reverse-engineers competitor backlink profiles

Agencies study where your competitors get their backlinks, listicles, reviews, resource pages, guest posts, or PR mentions. This reveals which sites are driving their rankings and where you can earn even better placements.

Builds better alternatives to competitor content

If a competitor ranks with a comparison page or a feature article, the agency creates a more detailed, helpful, and updated version. Higher-quality content supported by strong backlinks helps you gain search visibility faster.

Target pages that competitors ignore

Many SaaS brands overlook key pages like integrations, onboarding guides, or use-case pages. Agencies identify these missed opportunities and build links to them, helping you capture additional rankings your competitors aren’t focused on.

Example:
If a competitor ranks with 40 backlinks, the agency creates a stronger strategy, earning 60+ high-authority links from listicles, reviews, comparison blogs, and SaaS-focused publications. This combination of relevance and authority helps you outrank them consistently.

In short, a good SaaS link-building agency helps you consistently outrank competitors by studying their backlinks, creating stronger content, and targeting pages they overlook. 

With smarter placements and higher-quality links, you gain search visibility faster and more reliably.

How to choose the right SaaS link-building agency

Selecting the right SaaS link-building agency means checking their experience, link quality, and overall process. Use this evaluation checklist to make an informed decision.

Ask for SaaS-specific case studies

Choose an agency that has examples from FinTech SaaS, HR SaaS, AI SaaS, cybersecurity SaaS, or similar categories. This shows they understand SaaS buyer intent and competitive keywords.

Example:
If you run a FinTech SaaS, the agency should show case studies from budgeting tools, invoicing SaaS, or payment automation platforms, not generic eCommerce brands.

In short, they’re more likely to understand your audience and competitive keywords. Avoid agencies that only share generic or unrelated examples.

Check their link quality

Before choosing an agency, make sure the links they build actually add link equity and support long-term ranking growth. 

High-quality, relevant backlinks matter more than volume, so each placement should come from a trusted, authoritative website.

Steps:

Review sample sites they’ve placed links on.

Example: They show links from TechTarget, ReadWrite, or G2, not random lifestyle blogs.

Check DR, organic traffic, and relevance to your niche.

Example: A DR 70 tech blog with steady traffic is good; a DR 20 site with no traffic is not.

Scan for spam patterns like thin content, sudden traffic drops, or irrelevant topics.

Example: If the sample site publishes casino or CBD content alongside tech content, avoid it.

Understand their outreach process

Confirm whether they use personalized outreach (editor-focused, high acceptance) or bulk outreach (low relevance, risky). 

A well-crafted outreach email always leads to better link quality because it shows relevance and intent to the publisher.

Example:
A quality agency shows sample outreach emails customized to editors at SaaS blogs like Productiv, Zapier, or Martech, not one generic template blasted to thousands.

Choose agencies that share clear monthly reports with live URLs, metrics, and anchor text. Avoid partners who only say “Link delivered” without proof or details.

Ensure transparency in reporting

They should provide monthly reports with:

• Live URLs
• DR/DA and traffic metrics
• Anchor text
• Type of placement (guest post, niche edit, PR)

Example:
A good report lists live URLs, DR metrics, anchor text, and traffic. A bad report only gives “Link delivered” without proof or metrics.

Avoid agencies that use PBNs

Stay away from agencies that depend on PBNs or link farms. Choose partners who secure natural, editorial placements on trusted SaaS and tech publications.

Example:
If their sample links come from sites with no real authors, no social presence, or identical layouts across multiple domains, it’s likely a PBN. A credible agency will show links from real SaaS publishers, tech blogs, and industry magazines.

In short, avoid agencies that use PBNs. Pick partners who earn genuine editorial links from real SaaS and tech publications, not low-quality networks or look-alike sites.

Why You Should Hire a SaaS Link Building Agency 

Growing a SaaS business is tough. You build great features and publish content, yet competitors still outrank you on listicles, reviews, and comparison pages.

You know the struggle when:

• Organic traffic isn’t improving.
• Competitors earn authoritative tech backlinks while your content gets ignored.
• Your product pages stay buried under brands like HubSpot, Salesforce, and Monday.

This isn’t about having a weak product; it’s because SaaS SEO is competitive and heavily link-driven.

That’s where a SaaS-focused link-building agency helps. They secure high-authority, niche-relevant backlinks from tech blogs, SaaS reviewers, and trusted publications so your product can finally compete.

A quick proof of why hiring an agency actually matters

Open Ahrefs and examine the Referring Domains (RD) of SaaS leaders such as HubSpot, Canva, or Monday.com.

You’ll immediately notice they have huge backlink profiles powered by consistent, high-authority links from SaaS, tech, and business sites.

Now ask yourself:

Can you build this level of authority in-house, realistically, given limited time, team size, and outreach capacity?

If you want to outrank brands with thousands of quality backlinks, you need the same level of link velocity and relevance.

That’s exactly why SaaS companies hire specialised link-building agencies to match the scale, authority, and momentum required to compete in tough SaaS SERPs.

Conclusion

Hiring a SaaS-focused link-building agency helps you save time, strengthen your domain authority, and accelerate long-term growth. 

Instead of managing outreach, content, and technical research on your own, you gain a partner that understands SaaS buyer intent, competitive keywords, and how to build links that actually move rankings.

A specialized agency ensures you get high-quality backlinks, consistent growth, and a clear competitive advantage in crowded SERPs. 

With better authority, stronger visibility, and targeted link strategies, your SaaS product is more likely to attract trial users, demo requests, and long-term customers.

Reach out today to learn more about our link-building services or contact us to get started.

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