50+ Link Building Statistics and Trends [2024]

In the world of SEO, link building is like the boss of all SEO practices that can significantly move your search rankings.

If done right, it can skyrocket your rankings. If not, it can throw you back to lower rankings. 

That’s why you must have a proper understanding of what works, what does not, how the future stands, and so on.

Good news, you can get all your answers in this single blog post. 

Here are 50+ link building statistics and trends that will help you learn everything about link building.

Let’s get started.

Important link building statistics

1. Backlinks are considered to be one of the top two criteria for Google’s page ranking algorithm. (Search Engine Land)

2. There is a direct correlation between the number of backlinks a web page has with the amount of traffic that page receives. (Ahrefs)

3. 79.7% of SEO experts say that link building is one of the most important parts of their SEO strategy. (Authority Hacker)

4. The majority of online content, approximately 94%, fails to acquire any social shares or external links. (Backlinko)

5. Only a small 2.2% of the content gets links from more than one website. (Backlinko)

6. Only 1 in every 20 pages without any backlinks gets traffic. (Ahrefs)

7. 52.3% of the digital marketing experts feel that link building is the most difficult part of their SEO (Authority Hacker)

Key takeaways

From the statistics mentioned above, we can say that link building is actually one of the most important parts of SEO.

As there is a direct correlation between links and traffic, it is always wise to put most of your SEO efforts into building links.

However, building links is not a child’s play. Even SEO experts find it difficult when it comes to building links for their websites.

So how can you build links?

Let us now learn what strategies you can use to get links the right way with the “link building strategies statistics”.

Link building strategies statistics

8. Websites that create and post blogs receive 97% more backlinks to their website. (Hubspot)

9. Blog posts with more than 3000 words tend to receive more backlinks than blog posts with less than 3000 words. This shows that creating long-form content is crucial when it comes to getting links through blogs. (Moz)

10. Long-form content tends to get 77.2% more backlinks when compared to short articles. (Backlinko)

11. Listicle blog posts acquire the highest number of unique backlinks when compared to other forms of blog posts. (Moz)

12. “Why” posts, “What” posts and infographics get 25.8% more links in comparison to other “How-to” posts and videos. (Backlinko)

13. 68% of marketers say that the main focus behind their content marketing efforts is to generate links. (Aira)

14. With over 64.9% of link builders using guest posting, it is the most popular link building tactic. (Authority Hacker)

15. According to 93.8% of link builders, link quality is more important than link quantity. (Authority Hacker)

16. Over 40% of marketers say that content marketing is the best way to generate passive links. (uSERP)

17. According to 51% of SEOs, bloggers should include 2 to 3 internal links in a blog post while 36% say they should include 3 to 5 internal links. (Databox)

18. 42% of SEOs spend the same amount of time on building internal and external links. (Databox)

19. 31% of marketers run their outreach campaigns for up to 4 weeks after launching a new piece of content to build links for it. (Aira)

20. 61.7% of link builders use various social media channels for their outreach. (Authority Hacker)

21. Link builders who use social media for their outreach get an average of 22% extra links per month. (Authority Hacker)

22. 23.5% of link builders are using Facebook for their link building outreach. (Authority Hacker)

23. 17.3% of link builders are using LinkedIn for link building outreach. (Authority Hacker)

24. Digital PR is the least used link building tactic with only 17.7% of link builders using it to acquire links. (Authority Hacker)

25. Agencies and In-house SEOs are more than 3 times as likely to do digital PR. (Authority Hacker)

26. Digital PR link building gets 433% more popular when link builders gain several years of experience. (Authority Hacker)

Key takeaways

With the statistics mentioned above, we can say that blogging is still one of the best ways to get backlinks. 

You can create high-quality long-form blog content and then outreach to build links with that blog post.

You can also use social media channels to connect with industry experts and ask them to link to your content. 

Lastly, guest posting is the most used, and digital PR is the least used link building tactic.

Now let us learn what experts do and say about link building. 

Link building experts

27. According to 41% of large companies, link building is the most difficult aspect of SEO (Conductor)

28. 36% of businesses hire freelancers or outside experts for their link-building efforts. (Aira)

29. Agencies have the highest proportion of experienced link builders, with 59.4% having over 5 years of experience building links. (Authority Hacker)

30. When it comes to link building and SEO, 35% of businesses outsource. (Social Media Today)

31. According to 51% of marketers, it takes 1 to 3 months to see the impact of their link-building efforts. (Aira)

32. Experienced link builders build 3.57x as many links as beginners. (Authority Hacker)

33. Ahrefs is the most used SEO tool by experts. (Aira)

34. 48% of marketers say that “nofollow” links are also a part of their process. (Aira)

35. 73.5% of link builders build less than 10 links per month. (Authority Hacker)

36. 65% of marketers measure the quality of their links by analyzing the domain authority. Meanwhile, 48% of marketers also use domain ratings, and 36% of marketers page authority to determine link quality. (Aira)

Key takeaways

So with the statistics mentioned above, we understand that link building is not an easy job and it takes months to see your link building results. 

In such cases, you can hire link building agency to make your process a breeze. 

Why? It’s because agencies include a team of link building experts who know exactly how things work and are experienced in the field. 

Now let us learn how much it costs to acquire quality links. 

Link building pricing and cost statistics

37. Almost 46% of marketers spend $10,000 or more annually on link building, while 22% spend between $1,000 and $2,500. (Aira)

38. It costs $1000 or more for brands to gain a quality backlink. (Siege Media)

39. 61% of marketers use 0 to 10% of their total budget on their link building efforts. (Aira)

40. 41% of marketers say that they expect the cost of their link building efforts to increase in the future. (Aira)

41. On average paid backlinks cost $360 (Ahrefs)

42. 74.3% of link builders pay for links. (Authority Hacker)

Key takeaways

With the statistics we discussed above, we can understand that acquiring backlinks can cost you a lot of dollars. 

Why? That is because links are extremely important and almost 46% of marketers spend more than $10,000 on building links each year. 

What’s more? Marketers predict that the cost of link building is going to increase in the coming future. 

Now let’s learn how link building affects your SERP rankings. 

Link building and SERP statistics

43. The no. 1 ranking page in the search engine result page gets an additional 5% – 14.5% more Dofollow backlinks from new websites each month. (Ahrefs)

44. The page ranking #1 on Google has an average of 3.8x more backlinks than other pages. (Backlinko)

45. According to 65.4% of SEOs, domain authority is more important than the number of links on the target page when it comes to search rankings. (Authority Hacker)

46. The more backlinks a page gets, the more organic traffic it receives from Google. (Ahrefs)

47. A reciprocal is when website X links to website Y, and in turn website Y back to website X. Ahrefs says that almost 43.7% of the top-ranking pages have reciprocal links. (Ahrefs)

48. Even though links are one of the most important factors for higher rankings, almost two-thirds of the sites do not have any backlinks. (Ahrefs)

49. Google is evolving the “nofollow” attribute for backlinks, potentially providing more value to your backlink profile than previously. (Google)

Key takeaways

So from the SERP statistics mentioned above, we understand that backlinks are extremely important for achieving a strong ranking position in SERP.

What’s more? The higher you rank on SERP, the more backlinks and organic traffic you get. 

Instead of trying to get more low-quality backlinks, you must try to get quality backlinks from authoritative websites. Why? Because that’s what makes you rank higher on Google. 

Link building opportunities and challenges statistics

50. 94% of marketers believe that in the coming five years, links will still be the ranking criteria in Google algorithms. (Aira)

51. 53% of marketers believe that in the coming future, link building will have the same impact on search rankings, while 41% think it will have less of an impact. (Aira)

52. 59% of the respondents indicated that backlinks would have more impact in the next few years, while 35.5% of the respondents said they would have the same impact. (uSERP State of Link Building)

53. 52% of marketers say that brand mentions impact organic search rankings. (Aira)

54. There is virtually no correlation between backlinks and social shares. This means that there’s little crossover between highly-shareable content and content that people link to. (Backlinko)

55. Building links with the help of content marketing is more challenging than ever. (Backlinko)

56. 38% of marketers say that they use page rankings as their top KPI to determine the effectiveness of their link building efforts. (Aira)

57. If marketers could only choose one metric to study the link quality, 34% would look at domain authority while 22% would look at domain rating. (Aira)

58. It takes an average of eight days for an outreach email to convert into a backlink. (Authority Hacker)

Key takeaways

From the above mentioned statistics, the first thing we could understand is that “backlinks are still a thing”.

While there is some debate about how important backlinks are going to be in the future, the majority of marketers believe that they will still be one of the top-ranking factors in the coming future. 

What’s more? The statistics tell you that it takes time to see the results of our link building efforts and you can use page rankings to determine the effectiveness of your efforts. 

Link building trends in 2024

Now let’s talk about the current trends in link building. 

1. Content is still the king

“Content marketing is still the king”.

With content marketing generating more backlinks than any other link building tactic, content marketing is still one of the most effective link building strategies in 2024.

2. Guest posting is still popular, but it’s getting competitive

Guest posting is one of the most popular link building strategies with over 64% of link builders using it. But guess what? It is no longer an easy job.

With more and more businesses using guest blogging to build links, it has become really hard for anyone to stand out. 

3. E-A-T

E-A-T stands for Experience, Authoritativeness, and Trustworthiness. 

What is E-A-T?

Well, E-A-T is a formula that Google uses to determine where a web page should rank on the result page. 

It analysis the experience, authoritativeness, and trustworthiness to determine the rankings. 

That’s why you must try to focus on this formula to achieve higher rankings.

4. E-E-A-T

Adding Experience to Expertise, Authoritativeness, and Trustworthiness

Most SEOs know EAT, Expertise, Authoritativeness, and Trustworthiness. Now there’s an extra E at the front, Experience. Delivering a great reader experience require a mixture of approaches, from using knowledgeable writers for each topic, structured data to capture that top no-click snippet or targeting the core audience rather than concentrating on high-traffic topics.

5. Social media is becoming more important

Nowadays, social media is becoming even more important for promoting content and building links. 

It is believed in digital marketing that if you are doing SEO, you must focus on social media platforms as well. 

Final thoughts 

It is true that Google considers backlinks as one of the top 2 ranking factors. That’s why you should be careful when it comes to building links. 

Hopefully, the above mentioned statistics had given you a strong overview of backlinks and everything related to it. 

Finally, it’s your turn to use your learnings in your real business and skyrocket your search rankings. 

FAQs