Schema markup is structured data that helps search engines understand website content, improving visibility and enabling rich results in SERPs.
What Is Schema Markup?
Schema markup is a form of structured data added to your website’s HTML to give search engines more context about your content. It helps them better understand elements like products, reviews, events, articles, or recipes, leading to enhanced search results.
Why Schema Markup Matters:
- Improves click-through rates with rich snippets.
- Makes search results more visually appealing.
- Helps search engines categorize and display content correctly.
- Supports voice search optimization.
How to Implement Schema Markup:
- Use Google’s Structured Data Markup Helper.
- Follow schema.org guidelines.
- Test with Google’s Rich Results Test tool.
- Keep markup updated with content changes.
