FAQ schema is a structured data markup that helps search engines display your frequently asked questions directly in search results.
What Is FAQ Schema?
FAQ schema is a type of structured data (also known as schema markup) that webmasters can add to pages with frequently asked questions and answers. It allows search engines like Google to understand the content better and potentially display the FAQs as rich snippets directly in search results.
This improves visibility, enhances user experience, and can increase click-through rates (CTR).
Why It Matters in SEO:
- Increases SERP Visibility: Your page can occupy more space on the results page with expanded FAQ answers.
- Boosts CTR: Users are more likely to click when they see answers directly relevant to their queries.
- Voice Search Optimization: Helps voice assistants pull accurate answers from your content.
- Improves Site Authority: Shows your content is well-organized and helpful, which search engines reward.
Best Practices for FAQ Schema:
- Only use FAQ schema on pages with clear Q&A content.
- Mark up questions and answers using proper JSON-LD format.
- Avoid promotional content or keyword stuffing within answers.
- Follow Google’s guidelines to avoid penalties or markup removal.
