A social commerce platform approached us with a simple but ambitious goal: boost their organic traffic and increase domain authority. 

Despite having a solid community-driven product and growing user base, they were struggling to gain visibility for key search terms like “side hustles,” “reselling Discord,” and “extra income.”

Over an 18-month period, we executed a focused link-building strategy delivering high-quality niche edits that ultimately grew their traffic from 32,000 to 140,000 monthly visits and increased their Domain Rating from 76 to 83.

Client background

The client operates a community-led social commerce platform designed for resellers, side hustlers, and individuals looking to earn extra income through platforms like Discord and WhatsApp.

Their product empowers users to join reselling communities, discover trending products, and make money without managing inventory or logistics.

Although the client had a growing user base and a well-developed offering, they were invisible in organic search. Paid ads were expensive and short-lived. They wanted long-term visibility, authority, and consistent organic traffic that would compound over time, especially for keywords aligned with community-based earning and reselling.

That’s where we stepped in.

The challenge

When we started working with this social commerce platform, they had clear goals: boost their Domain Rating and drive more organic traffic. 

Despite a growing user base and community-driven value, their search visibility wasn’t scaling in line with their product adoption.

And that’s where the real challenge began:

Limited pool of relevant sites:
The client wanted links from niche-relevant websites that directly aligned with the reselling, side hustle, and community-building space. But finding high-DR domains that fit this criterion was easier said than done.

High editorial standards:
The domains that did match our niche were selective with outbound links. Most of them had strict editorial policies and didn’t easily accept third-party contributions or edits.

Overlapping outreach efforts:
With many similar SaaS and affiliate-driven platforms chasing the same sites, the outreach landscape was competitive. Standing out among dozens of similar pitches required highly personalized communication and well-researched placements.

Despite these hurdles, we customized a niche edit strategy that broke through editorial walls and landed placements on some of the most trusted platforms in their vertical.

Project goals

Together with the client, we established the following goals:

• Secure 15–20 high-quality backlinks from niche-relevant, high-authority sites
  
• Increase Domain Rating to strengthen overall website authority
  
• Drive significant growth in organic traffic, especially for pages targeting resellers and community commerce

What we set out to do

Primary Goal: Secure 15–20 high-quality backlinks from niche-relevant, high-authority domains
Success Metrics: Increase organic traffic and Domain Rating
Timeline: 18 months
Target Keywords: community, side hustles, extra money, extra income, reselling community, reselling Discord

Our strategy

We deployed a lean but focused link-building plan:

1. Niche edit placements

We prioritized contextual backlinks in existing content, also known as niche edits, on authoritative blogs related to entrepreneurship, side hustles, and e-commerce. These links helped the client:

• Tap into aged, indexed content
• Build topic authority in a natural and editorially approved way
• Acquire quick wins by placing links in articles already driving traffic

This allowed us to maintain quality, avoid mass outreach, and keep the backlink profile clean.

Key takeaways

Consistency drives results: The most impactful traffic gains appeared after month 12, proving that steady, focused link building compounds over time.

Relevance beats reach: Links from niche-relevant sites even with slightly lower DR delivered better ranking improvements than unrelated high-DR placements.

Personalized outreach wins: The best links came from tailored pitches that aligned with the publisher’s content style and audience, not bulk outreach templates.

Contextual placement matters: Backlinks placed within content about reselling, community commerce, or income strategies performed far better than generic articles.

This campaign showed that with a targeted, relevance-first approach, even in a narrow niche like social commerce, 15–20 strategic links can drive serious growth in both visibility and authority.

High-authority backlinks secured

Over 18 months, we secured contextual backlinks from several top domains, including:

• gloriafood.com
• suremembers.com
• thimpress.com
• email.uplers.com
• underconstructionpage.com
• elasticemail.com

These weren’t just high-DR domains, they were editorially relevant, real-traffic sites that aligned with the client’s core themes of reselling, community, and eCommerce enablement.

Results: From visibility gap to organic surge

After 18 months of consistent link building, here’s what we achieved:

Traffic growth

• Starting point: 32,000 monthly visits
• End result: 140,000 monthly visits

That’s a 337% increase in organic traffic built purely through sustainable SEO efforts.

Domain rating improvement

• Starting point: DR 76
• Final result: DR 83

This boost in authority enabled faster indexing and stronger rankings for both old and new content.

Keywords targeted

We worked with a tight keyword cluster that aligned closely with the client’s audience:

• community
• side hustles
• extra money
• extra income
• reselling community
• reselling Discord

Each keyword served a specific purpose from top-of-funnel discovery to bottom-of-funnel intent.

Better quality of traffic

The traffic wasn’t just bigger it was more aligned with the buyer journey. Users landing via organic search were interested in reselling platforms, extra income, and community-based commerce, leading to better engagement and higher conversions.

Final thoughts

This project is proof that targeted, niche-focused link building can deliver real, measurable results even in competitive and evolving verticals like social commerce. 

With just 15–20 backlinks, we helped a promising platform evolve into an organic traffic magnet and build domain strength that will support its long-term SEO success.