Our client is a leading provider of Mac maintenance software. We have been working with them for over a year and a half now, and the main target for us was to get them the number of backlinks they asked for and make sure they saw growth.
The industry that we were working for was highly competitive as more and more people looked for credible software solutions to their Mac maintenance issues. We had to establish our client as an authority and help them stay ahead of the competition by using a carefully crafted strategy.
What our client needed
Our client asked for 20 to 25 high-quality backlinks per month. Also, some guest posts. Their target was to grow traffic to their website.
Our target
We knew to make an impression on prospective customers, we had to bring the website in front of them. For that, we had to build a powerful backlink profile and not just make some of the pages rank.
Challenges in the path
The primary challenge faced while working for this client was ensuring the top pages had traffic from English-speaking countries, which was also a requirement from the client. Another difficulty observed as we began our work was finding niche-specific websites that aligned with their niche. Yet another challenge was placing the keywords as anchor texts as this client has difficult keywords.
But we knew that every problem has a solution and we saw these challenges as opportunities and came up with a powerful strategy that would work to deliver some great enhancement in SEO metrics that our client was looking for.
Our strategy
Our strategy was simple indeed. Build a powerful backlink profile that would work to enhance all other metrics as per the client’s requirements:
For that:
- We did a competitor analysis and developed a link module
- Did “niche edit” for keywords
- Did quality guest posts
- Strategized outreach campaign to gain high-quality backlinks
- Developed links for both the homepage and other service pages to maintain optimal link combination.
Results
We worked for this client with whole-hearted dedication and the results were quite visible.
1. Increase in Organic traffic from 450k to 753k
2. Maintaining a steady DR of 80
3. Secure top ranks for high search volume keywords
4. Secure backlinks from high DR sources
To Summarize:
With backlinks from:
| Domain name | DR |
| opencart.com | 92 |
| bigcommerce.com | 92 |
| envato.com | 91 |
| g2.com | 91 |
| wpmet.com | 91 |
| venngage.com | 85 |
Final Words
The terrific results we achieved with this client go to show that nothing is impossible with the right mindset and the right strategy in place. The niche of Mac Maintenance software is highly competitive but our hard work and dedication paved the way for success, as it always does.
If you want your link-building tasks managed by professionals, you can always contact us for a powerful strategy and measurable results.
