We have been working with our client dealing in E-Commerce growth tools for around 1 year and we helped it create a name for itself in Ecommerce Marketing Automation.
The market for E-commerce marketing automation businesses is highly competitive, with giants like Mailchimp and HubSpot claiming a large market share.
So, when we started working with them we knew it would be a tough fight. The good news is though the market is competitive, it is also extensive.
As of 2024, the global marketing automation software market is projected to grow from $5.78 billion in 2023 to $13.50 billion by 2030, at a CAGR of 12.9%. This growth shows that eCommerce businesses are increasingly adopting automation solutions to streamline their operations and boost customer engagement.
The product from our client was good and we knew all we had to do was figure out a clever strategy that would keep them ahead of the competition.
What our client asked for
Our client targeted 10 high-quality links per month which they saw fit for achieving the SEO metrics, like DR, authority, etc., they were looking for.
Our aim
We set a benchmark of DR> 50 and an increase in organic traffic by at least 3k. We knew if we had to make a mark, just ranking one or two pages wouldn’t do. We have to develop a strong authority and get organic traffic to the site.
Challenges faced
One of the challenges we faced on the way was finding niche sites for creating backlinks. However, with our expert team working on it we did exactly that. Our expertise and hard work soon opened doors we utilized to the full extent to create a name for our clients.
Our strategy
Our strategy was simple. Build a very powerful backlink profile for our client which will drive traffic and aid in growth.
For that:
- We analyzed the competition and developed a link structure
- Did “niche edit” for keywords targeted to the homepage.
- Developed outreach campaigns to gain high-quality backlinks
- Developed links for both service pages and informational pages to give an optimal link combination.
Results
With this particular client, we achieved terrific results and a few of them are shown below.
1. Increase in Organic traffic from 90k to 165k+
2. Built over 200 high-quality links and counting
3. Maintaining a steady DR of 87
4. Secure top ranks for high search volume keywords.
5. Secure backlinks from high DR sources.
To Summarize:
With backlinks from:
| Domain | DR |
| placeit.net | 80 |
| hubspot.com | 93 |
| joomdev.com | 80 |
| smartpassiveincome.com | 80 |
| managewp.com | 80 |
Final Words
The results we achieved as shown above go to show that nothing is too difficult with the right plan in effect. The eCommerce marketing automation is a very competitive market and we did the right things to bring forward a wonderful product in front of an interested audience. We persisted and therefore saw a win.
If you are struggling with your linking strategy and want experts to handle things for you, do contact us.
