URL structure refers to the way a website’s addresses are organized, helping search engines and users navigate and understand content.
What is URL Structure?
URL structure defines how the addresses (URLs) of your website’s pages are arranged. A clean, descriptive, and organized URL helps both users and search engines understand the content before even clicking on the link.
Why is URL Structure Important?
A well-planned URL structure improves SEO by:
- Making links more descriptive and keyword-rich
- Enhancing click-through rates from SERPs
- Improving user experience and navigation
- Helping search engines crawl and index pages more efficiently
Best Practices for URL Structure:
- Keep it simple and short – Avoid unnecessary words and characters.
- Use hyphens (-) instead of underscores (_) for word separation.
- Include relevant keywords naturally.
- Avoid special characters like %, &, $, etc.
- Use lowercase letters to prevent duplicate content issues.
Example:
Good URL: https://example.com/seo-tips-for-beginners
Bad URL: https://example.com/SEO_TIPS%20forBEGINNERS123
