Trust-Flow is a metric that measures the quality and authority of backlinks pointing to a website, indicating potential search rankings.
What is Trust Flow?
Trust Flow is a proprietary metric developed by Majestic SEO to assess how trustworthy a website is based on the quality of its backlinks. Unlike metrics that focus on sheer backlink quantity, Trust Flow emphasizes the authority of the linking sites, giving more weight to links from credible, high-quality sources.
Why is Trust Flow Important?
A higher Trust Flow score generally signals that a website has earned backlinks from reputable sources, which can positively influence search engine rankings. Websites with low Trust Flow often have spammy or irrelevant backlinks, potentially harming their SEO performance.
How is Trust Flow Calculated?
Majestic starts with a set of trusted seed sites manually reviewed for quality. The closer your site’s backlinks are to these seed sites in terms of link distance, the higher your Trust Flow score will be.
Best Practices to Improve Trust Flow
- Earn links from authoritative sites in your industry
- Focus on relevance when building backlinks
- Avoid spammy link networks and low-quality directories
- Engage in guest posting on high-authority platforms
Key Takeaway
Trust Flow is a valuable indicator of backlink quality and overall domain trustworthiness, making it a crucial metric for SEO strategies.
