Site architecture is the structured design for website pages, navigation, and internal linking, guiding user experience and search engine crawling.
What Is Site Architecture?
Site architecture refers to how a website’s content is organized and linked together. It influences how easily users and search engines can find, navigate, and understand information on the site.
Why Site Architecture Matters:
- Improves user navigation and engagement.
- Helps search engines index pages efficiently.
- Supports SEO through logical hierarchy and keyword-focused URLs.
- Distributes link equity effectively across pages.
- Enhances site scalability for future growth.
Best Practices for Site Architecture:
- Maintain a clear hierarchy from homepage to deep pages.
- Use descriptive, keyword-rich URLs.
- Ensure important pages are within three clicks from the homepage.
- Implement internal linking for related content.
- Keep navigation intuitive and mobile-friendly.
