Press release submission is the process of distributing an official news announcement to media outlets, journalists, news websites, and press release distribution platforms. The goal is to share newsworthy information with a wider audience and gain media coverage, brand visibility, and online mentions.
In digital marketing and SEO, press release submission is often used to:
- Announce company news
- Promote product launches
- Share achievements or updates
- Support digital PR and branding efforts
Simply put:
👉 Press release submission helps your news reach the right audience through trusted media channels.
How Press Release Submission Works
The press release submission process typically follows these steps:
- Create a newsworthy press release
The content should be factual, clear, and valuable to readers—not promotional fluff. - Optimize the press release
Include:- A clear headline
- Relevant keywords (naturally)
- Company details
- Quotes or data points
- Choose submission platforms
This can include:- Press release distribution services
- Industry-specific news sites
- Journalist outreach lists
- Submit and distribute
The press release is published and syndicated across multiple platforms. - Track results
Monitor media mentions, referral traffic, and brand visibility.
Why Press Release Submission Is Important
Press release submission offers several benefits:
- Increases brand awareness
- Builds online credibility
- Generates media coverage
- Drives referral traffic
- Supports digital PR efforts
- Creates brand mentions and citations
While press releases are no longer a direct link-building tactic, they remain powerful for visibility and authority.
Press Release Submission and SEO
From an SEO perspective, press release submission helps indirectly by:
- Increasing brand mentions across the web
- Driving traffic to your website
- Improving brand recognition in search results
- Supporting entity and authority signals
Modern SEO best practices recommend focusing on quality coverage, not backlinks alone.
What Makes a Good Press Release?
A strong press release should include:
- A compelling, news-focused headline
- Clear and concise writing
- Relevant facts, not sales language
- Quotes from company leaders
- A strong opening paragraph (who, what, when, why)
- Contact information
- A brief company description
News value matters more than keyword usage.
Common Uses of Press Release Submission
Press releases are commonly used for:
- Product or feature launches
- Company announcements
- Partnerships and acquisitions
- Awards and achievements
- Events and webinars
- Industry reports or studies
If it’s not newsworthy, it’s not press release–worthy.
Best Practices for Press Release Submission
To get the best results:
- Write for journalists, not search engines
- Focus on one key announcement per release
- Use clear, professional language
- Avoid keyword stuffing and promotional tone
- Choose relevant distribution channels
- Track media pickups and mentions
Quality distribution beats mass submission every time.
Common Press Release Submission Mistakes
Avoid these common errors:
- Submitting non-news content
- Using press releases only for backlinks
- Overloading releases with keywords or links
- Sending the same release to irrelevant outlets
- Ignoring follow-up opportunities
Poorly executed press releases can damage credibility.
Press Release Submission vs Guest Posting
- Press release submission → News-focused announcements
- Guest posting → Educational or opinion-based content
Both serve different purposes and should be used strategically.
Final Thoughts
Press release submission remains a valuable digital marketing and PR tactic when used correctly. While it’s no longer a shortcut for SEO links, it’s still a powerful way to gain visibility, credibility, and media attention.
When your announcement is genuinely newsworthy and well-distributed, press release submission can amplify your brand message far beyond your own website.
Frequently Asked Questions (FAQs)
What is press release submission?
It’s the process of distributing a press release to media outlets and online platforms to share company news.
Is press release submission good for SEO?
Indirectly, yes. It helps with brand visibility, traffic, and online mentions rather than direct backlinks.
How often should I submit press releases?
Only when you have genuine, newsworthy updates to share.
Are free press release sites effective?
They can help with visibility, but premium or niche-specific platforms often provide better reach.
Can press release submission replace link building?
No. It supports digital PR and branding but should not replace core SEO strategies.