A Press release submission involves distributing official news or announcements to media outlets, boosting visibility, traffic, and potential SEO value.
Let’s explore what press release submission means, why it matters, and how to use it strategically for brand exposure and link building.
What Is Press Release Submission?
Press release submission is the act of sending out a formal news story to online platforms, media outlets, or distribution services.
The goal is to gain publicity, inform audiences, and sometimes earn authoritative backlinks from high-traffic news sources.
It’s commonly used for product launches, partnerships, milestones, rebrands, or executive announcements.
Why Press Release Submission Matters:
If done right, press release submissions can enhance brand credibility, reach new audiences, and support your SEO strategy.
- Drives Brand Awareness: Reaches journalists, bloggers, and readers on major media platforms.
- Generates Referral Traffic: People clicking through press links land on your site.
- Potential Backlink Source: Some releases get picked up by blogs or news outlets, creating quality backlinks.
- Boosts Credibility: Being featured in news platforms builds trust.
- Supports Reputation Management: Useful for handling company news, clarifications, or thought leadership.
- Improves Indexing: Well-optimized press releases can get indexed fast by search engines.
How to Submit a Press Release Effectively:
Here’s how to make your press release submission more strategic and impactful.
- Use a Strong Headline: Grab attention with clear, concise, newsworthy headlines.
- Write in a Professional Tone: Stick to third-person, factual language.
- Include Key Details: Who, what, when, where, why—covered in the first few lines.
- Add Media Links: Include images, videos, or PDFs when relevant.
- Use a Press Distribution Service: Platforms like PRWeb, EIN Presswire, and Business Wire help with wide distribution.
- Optimize for SEO: Use relevant keywords, include a link to your site, and format for readability.
- Track Results: Monitor pickups, referral traffic, and earned links after publication.
