Nosnippet tag tells search engines not to show any text or media snippet from a page in search result listings.
What Is the Nosnippet Tag?
The nosnippet tag is a meta robots directive that prevents search engines from displaying text previews, rich snippets, or video thumbnails from your webpage in search results.
While the page can still be indexed and ranked, using nosnippet means only the URL and page title may appear — without any accompanying description, media, or structured data.
How to Use the Nosnippet Tag:
Add the following tag inside the <head> section of your HTML:
htmlCopyEdit<meta name="robots" content="nosnippet" />
You can also apply it using the data-nosnippet attribute on specific sections of content (useful for hiding only parts of the page):
htmlCopyEdit<span data-nosnippet>This section will not appear in search snippets.</span>
When to Use Nosnippet:
- To hide sensitive or proprietary content from appearing in Google’s search snippets
- For legal, medical, or premium content you don’t want quoted in search
- To prevent outdated or misleading previews from being shown
- If you want tighter control over how your brand is displayed in SERPs
SEO Considerations:
- Using nosnippet can reduce CTR if users see less context in search results
- It does not prevent indexing, but only affects snippet visibility
- Google may ignore structured data if nosnippet is applied sitewide
- Combine with
noarchiveornoindexfor stricter control if needed
Best Practices:
- Use nosnippet selectively, not sitewide
- Use
data-nosnippetfor granular control (e.g., hiding prices or content blurbs) - Test snippet changes in Google Search Console’s URL Inspection Tool
- Ensure your meta description tag is still meaningful if nosnippet is not used