Indexing refers to how search engines like Google store and organize website content for retrieval in search results pages efficiently.
When a search engine crawls a website, it collects and analyzes page content. If the content meets quality and technical standards, it’s added to the search engine’s index—a massive database of URLs. Only indexed pages can appear in search results.
Why Indexing Matters:
- Determines whether a page can rank in Google.
- Impacts your visibility in organic search.
- Affects overall SEO performance.
Best Practices for Better Indexing:
- Submit XML sitemaps via Google Search Console.
- Ensure crawlability with a clean site structure and no-blocking in
robots.txt. - Use canonical tags to avoid duplicate content issues.
- Regularly update and refresh content.
