Geo-targeting is a digital marketing strategy that delivers content or ads based on a user’s specific geographic location or region.
Marketers use geo-targeting to personalize campaigns by country, city, ZIP code, or even radius around a location. It’s commonly used in paid ads, search engine marketing, and content delivery to improve relevance and engagement.
For example, a business might display different ads to users in New York versus Los Angeles or offer location-specific promotions. Search engines also use geo-targeting to tailor local results, enhancing user experience and conversion potential.
Benefits of Geo-Targeting:
- Higher ad relevance and ROI
- Better engagement with local audiences
- Improved conversion rates
- Enhanced personalization for regional offers or languages
It’s especially effective for businesses with physical locations or services offered in specific regions.
