Featured snippet is a highlighted summary from a webpage that appears above search results, offering quick answers to user queries.
What Is a Featured Snippet?
A featured snippet is a special box that appears at the top of Google’s organic search results, often referred to as “Position Zero.” It provides users with an immediate, concise answer to their question—pulled directly from a webpage—along with the page’s URL and title.
Why Featured Snippets Matter:
- Higher Visibility: Appears above the top-ranking search result.
- Boosts CTR: Drives more traffic by standing out.
- Voice Search Ready: Often used as answers for voice assistants.
- Authority Signal: Being selected signals strong content relevance and clarity.
Common Types of Featured Snippets:
- Paragraph Snippets: Direct answers (e.g., definitions or explanations).
- List Snippets: Steps or rankings (e.g., “top 5 marketing tools”).
- Table Snippets: Data comparisons or structured info.
- Video Snippets: Clips answering how-to or visual queries.
How to Optimize for Featured Snippets:
- Answer common questions clearly and concisely.
- Use headings and structured formatting.
- Provide lists, tables, or definitions where relevant.
- Use schema markup and semantic HTML.
- Target “how,” “what,” “why,” and “best” queries.
Example:
Query: What is SEO?
Featured Snippet: “SEO stands for Search Engine Optimization, a set of strategies used to improve a website’s visibility on search engines.”
