Backlink juice refers to the SEO value or authority passed from one page to another through a hyperlink, improving rankings.
Also known as link juice, backlink juice is a non-technical term used in SEO to describe the ranking power a webpage passes to another through a hyperlink. When a high-authority site links to your page, it transfers a portion of its credibility—this is backlink juice.
Not all links pass juice equally. Factors like link placement, page authority, relevance, and whether it’s a dofollow or nofollow link affect how much juice is passed.
Why Backlink Juice Matters in SEO:
- Improves Search Rankings – Pages receiving more high-quality link juice typically rank higher in search results.
- Distributes Authority – Helps build strength across internal pages through smart internal linking.
- Enhances Page Trust – Google considers pages with solid link juice more trustworthy and relevant.
- Supports Indexing – Crawlers follow links with juice, helping new pages get discovered and indexed faster.
What Affects Backlink Juice Flow:
- Dofollow vs. Nofollow – Only dofollow links pass juice by default.
- Link Placement – Editorial in-content links pass more juice than footer or sidebar links.
- Page Authority – The stronger the linking page, the more juice it can pass.
- Number of Outbound Links – Juice gets divided among all links on a page.
- Relevance – Links from related content carry more meaningful authority.
Best Practices:
- Focus on earning dofollow links from authoritative, relevant domains.
- Use internal links strategically to distribute juice to important pages.
- Avoid excessive outbound links on a single page.
- Don’t rely on paid or spammy links—they rarely pass quality juice.
- Use tools like Ahrefs or Semrush to analyze link equity.
Example:
Your blog earns a dofollow backlink from a major news site. That link passes strong backlink juice, helping your page rank on page one for a competitive keyword.
