Lead Generation Specialist

SERP Forge is a growth-focused marketing agency that helps SaaS and digital-first businesses scale through SEO and performance marketing. We’re looking for a Lead Generation Specialist who can take ownership of building a qualified sales pipeline using multiple channels – cold outreach, social media, paid ads, and more.

Key Responsibilities

• Research and identify potential SaaS and B2B prospects across different industries.
• Run cold email campaigns, LinkedIn outreach, and social selling to generate qualified leads.
• Manage and optimize paid lead gen campaigns (LinkedIn Ads, Google Ads, etc.).
• Build prospect lists using tools like LinkedIn Sales Navigator, Apollo, or similar platforms.
• Nurture leads and hand over qualified opportunities to the sales team.
• Experiment with new lead channels and keep up with evolving outreach trends.
• Track, measure, and report on lead generation activities and performance.

What We’re Looking For

• 1–3 years of experience in lead generation or business development (B2B/SaaS background is a plus).
• Strong knowledge of outreach tools, CRM, and automation platforms.
• Experience running cold email, LinkedIn, and/or paid campaigns.
• Understanding of lead qualification frameworks (e.g., BANT, MEDDIC).
• Creative and persistent approach to opening new conversations.
• Strong communication and written skills.

What We Offer

• Opportunity to work directly on global SaaS lead generation campaigns.
• Freedom to test and run creative lead gen experiments.
• Access to modern sales and marketing tech stack.
• A results-driven, learning-oriented culture.

How to Apply:
If you’re detail-oriented, analytical, and passionate about SaaS marketing, please submit your resume.