MozBar is a free Chrome extension that displays instant SEO metrics like Domain Authority and Page Authority on any webpage.
What Is MozBar?
MozBar is a free browser extension developed by Moz that allows users to view essential SEO data directly in their Chrome browser. It provides on-the-fly access to important metrics such as Domain Authority (DA), Page Authority (PA), and link information while browsing any site or search result page.
It’s popular among SEOs, content marketers, and digital PR professionals for quick website analysis without switching between tools.
Key Features of MozBar:
- Instant DA & PA Scores:
See how authoritative a domain or page is while browsing or analyzing SERPs. - SERP Overlay:
View SEO metrics directly within Google search results — helpful for competitor analysis and keyword research. - Link Metrics:
Identify dofollow/nofollow links and check total links, linking root domains, and spam score. - On-Page Element Analysis:
Check page titles, meta descriptions, headers, and alt tags directly within the browser. - Custom Searches:
Run custom Google searches by region, search engine, or TLD (available in Moz Pro). - Export Data (Pro Only):
Export SERP and link metrics to CSV for deeper analysis.
Why Use MozBar?
- Saves time with real-time SEO data without leaving the browser
- Great for competitor research and quick backlink checks
- Helps evaluate link opportunities during outreach
- Combines with Moz Pro for extended features and deeper insights
