Link juice is SEO value or authority passed between pages through hyperlinks, helping boost visibility and improve search engine rankings.
When a website links to another page—either internally or externally—it transfers a portion of its SEO authority. This transfer is commonly known as “link juice.” Search engines like Google use it to evaluate how trustworthy and relevant a page is, based on the quality and quantity of links pointing to it.
How Link Juice Works:
- From High-Authority Sources:
Links from authoritative domains (e.g., news sites, .edu, .gov) pass more valuable link juice. - DoFollow Links Pass Juice:
Only “dofollow” links contribute to link juice—“nofollow” links don’t pass SEO value. - Internal Linking Helps Spread Juice:
Linking strategically within your own website helps distribute authority across key pages. - Fewer Links = More Juice per Link:
If a page has fewer outbound links, more juice is passed through each one.
Benefits of Link Juice:
- Increases a page’s chances of ranking higher in search results
- Enhances domain authority and trust signals
- Boosts overall SEO performance of both internal and external pages
- Encourages better user flow through internal links
