Keeping up with SEO can feel overwhelming. Search algorithms change often, strategies evolve quickly, and it’s easy to get lost in endless blog posts, newsletters, and updates.
Many marketers struggle to find reliable sources that cut through the noise and share what actually works.
That’s where podcasts make life easier. They bring you expert advice, real stories, and proven strategies in a format you can listen to anywhere, whether you’re commuting, working out, or just taking a break.
To save you time, we’ve rounded up the 18 best SEO podcasts to follow in 2025, each with its own style, focus, and takeaways to help you stay ahead.
The 18 best SEO podcasts for beginners
Here’s a list of the 18 best SEO podcasts you can follow in 2025. Each one offers useful tips, real stories, and practical strategies to help you understand SEO better.
Whether you’re just starting out or already have experience, these podcasts make it easier to keep up with the latest updates and learn from experts in the field.
The Authority Hacker Podcast
Gael Breton and Mark Webster are known for breaking down complex digital marketing and SEO topics into simple, practical insights. Their podcast often covers authority site growth, affiliate SEO, and evergreen tactics.
They go beyond surface-level advice, often backing up their points with case studies, experiments, and personal lessons learned from years of building online businesses.
Expect deep discussions on content strategies, Google updates, and monetization methods.
According to research there are approximately 584 million podcast listeners worldwide in 2025, with projections to surpass 650 million by 2027, showing steady year-over-year growth.
Why Listen: The show blends education with entertainment. You’ll learn real techniques that have been tested, not just theories.
Who It’s For: Affiliate marketers, niche site builders, and SEO professionals who want practical systems to grow authority sites.
Experts on the Wire
Hosted by Dan Shure, this podcast feels more like a one-on-one masterclass than a standard industry show. Dan’s interview style is conversational yet thorough, pulling out detailed strategies and unique insights from his guests.
The episodes explore a wide range of topics technical SEO, content marketing, keyword strategy, and analytics.
What makes it stand out is how the podcast often dives into real-life case studies that reveal how top marketers actually drive results, whether that’s through media databases, smarter outreach, or organic content wins.
What makes it stand out is how the podcast often dives into real-life case studies that reveal how top marketers actually drive results.
Why Listen: It’s insightful, easy to follow, and always leaves you with clear action steps to test on your own sites.
Who It’s For: SEOs at any level who enjoy learning from experts’ hands-on experiences.
Voices of Search
Hosted by Benjamin Shapiro, this daily podcast keeps SEO professionals on top of the latest industry developments.
Episodes are short, timely, and cover everything from algorithm updates to deep dives into content strategy.
The show often brings in seasoned SEO experts and tool creators, making it a good blend of news and expert advice.
For example, several episodes highlight challenges unique to b2b link building campaigns, showing how longer sales cycles impact keyword targeting and backlink growth.
Why Listen: Perfect for busy marketers who want quick, digestible SEO insights without long listening commitments.
Who It’s For: Professionals who want to stay informed about SEO on the go, without missing major updates.
Crawling Mondays
Aleyda Solis brings her unique mix of international SEO expertise and practical advice to this podcast.
Known for her approachable style, Aleyda explains both beginner and advanced SEO concepts with clarity.
Topics often include technical SEO, site migrations, indexing issues, and case studies from real businesses.
She frequently covers how global brands can scale e-commerce link building campaigns, which makes her podcast especially valuable for SEOs managing large-scale websites.
Why Listen: It’s practical, clear, and filled with lessons from Aleyda’s own consulting experience.
Who It’s For: Technical SEOs, international marketers, and anyone struggling with scaling SEO across different markets.
EDGE of the Web
Erin Sparks and his team take a broad approach, covering not just SEO but also digital marketing, social media, and branding.
The podcast features expert guests and is packed with useful tips, often delivered in an upbeat and high-energy format.
What makes EDGE stand out is its mix of strategic insights and timely updates. They frequently discuss how changes in Google or the broader digital landscape affect businesses in real life.
Why Listen: Great for marketers who want a holistic view of digital marketing with SEO at the center.
Who It’s For: Marketing teams, business owners, and professionals looking for a balance of strategy and big-picture insights.
SEO 101
Hosts Ross Dunn and John Carcutt focus on simplifying SEO concepts for beginners while still delivering value to experienced practitioners. The tone is friendly, accessible, and never overwhelming.
They cover everything from keyword basics to technical SEO trends, often weaving in examples from client work.
It feels like sitting in on a conversation with two SEO veterans who are genuinely trying to help you understand the field better.
Why Listen: Clear, jargon-free explanations make it a top pick for beginners.
Who It’s For: New marketers, small business owners, or anyone starting with SEO who doesn’t want to feel lost.
Search with Candour
Hosted by Mark Williams-Cook, this podcast is a staple for anyone who wants to keep up with SEO news in a practical way.
Mark delivers updates, tool reviews, and interviews, often highlighting how changes actually impact day-to-day work.
His strength lies in simplifying updates that might otherwise feel overwhelming, like Google’s algorithm changes or the latest analytics tools. It’s not just about reporting the news, but about making sense of it.
Why Listen: It’s fun, engaging, and still deeply insightful, a rare combo in SEO podcasts.
Who It’s For: Marketers who want to stay updated without feeling like they’re in a lecture.
Looking to put these insights into practice? Check out our list of the Best Free SEO Audit Tools to review your site’s performance.
SEO Podcast: Unknown secrets of internet marketing
Chris Burres and Matt Bertram host one of the longest-running SEO podcasts, bringing years of experience to the table.
Their conversations mix humor with solid strategies, making even technical topics easy to digest.
They often explore how SEO ties into broader digital marketing, from paid ads to social media integration. Their casual yet informative style makes the podcast approachable for a wide audience.
Why Listen: It’s like listening to two experienced friends explain SEO in a way that makes you both laugh and learn.
Who It’s For: Marketers who enjoy conversational learning without losing depth.
Looking to boost your brand’s visibility beyond SEO? Our Digital PR services help you secure press mentions, build authority, and earn trust in your industry.
Marketing O’Clock
Hosted by Greg Finn, Jessica Budde, and Christine “Shep” Zirnheld, this podcast covers the latest digital marketing news, with SEO always at the forefront.
The team has a fun dynamic that makes even the driest Google update enjoyable to listen to.
Their roundtable discussions often mix serious insights with humor, making it feel more like a friendly chat than a formal update. Despite the fun, the takeaways are always practical.
Why Listen: It’s both entertaining and educational, perfect for keeping up with SEO without burning out.
Who It’s For: Digital marketers who want news, updates, and laughs all in one show.
SERP’s Up Podcast
Hosted by Wix’s Mordy Oberstein and Crystal Carter, this podcast dives deep into SEO strategies, trends, and debates.
Each episode explores a specific topic in detail, often with guest experts joining the conversation.
The strength of this show lies in its mix of structured insights and real-world discussions. You’ll hear not just what’s happening in SEO but also how it connects to long-term strategies.
Why Listen: Well-rounded discussions with personality, giving you both context and actionable tips.
Who It’s For: SEOs who want to dig deeper into strategy and stay ahead of industry trends.
The Long Game
Hosted by Alex Birkett, David Ly Khim, and Allie Decker, this podcast takes a refreshing approach to SEO and marketing conversations.
Instead of surface-level hacks or recycled tips, the hosts focus on deeper topics like mental models, decision-making frameworks, and long-term growth strategies.
Their style recreates the feel of casual yet insightful “lobby bar conversations” from industry conferences, where some of the best marketing wisdom usually surfaces.
The show also branches into diverse areas such as psychology, creativity, and experimentation, giving listeners a big-picture perspective on success. With 200+ episodes, there’s a rich library of in-depth discussions and guest interviews to explore.
💡 Fun Fact: Many of their most popular episodes aren’t strictly about SEO but about thinking differently a reminder that strong marketing often comes from unexpected places.
Why Listen: It blends laughs, sharp insights, and serious strategy without ever feeling like a lecture. It’s fun, engaging, and still deeply insightful a rare combo in SEO podcasts.
Who It’s For: Marketers and SEO professionals who want to move beyond quick wins and understand the deeper thinking behind long-term success.
Flying Cat Marketing Podcast
Hosted by Maeva Cifuentes, this podcast brings a video-first approach to SEO and digital marketing conversations.
Each episode is concise and easy to follow, featuring guest experts who break down frameworks, strategies, and real-world marketing experiences.
The show goes beyond SEO into areas like content marketing, email marketing, and storytelling, making it versatile and engaging for marketers at different levels.
Why Listen: Short, insightful episodes that mix practical frameworks with real examples from industry professionals.
Who It’s For: SEO beginners, content marketers, and digital marketers looking for actionable insights delivered in a light and approachable format.
Want to strengthen your SEO strategy beyond podcasts? Our link building services help you secure high-quality backlinks that boost rankings, increase authority, and drive long-term traffic growth.
Analytics Power Hour
Hosted by Michael Helbling, Moe Kiss, Tim Wilson, Julie Hoyer, and Val Kroll, this podcast explores analytics from multiple perspectives with a lively and approachable style.
Each episode covers advanced topics in measurement and data interpretation, often featuring guest experts who share frameworks, strategies, and lessons from real-world projects.
The show strikes a balance between being humorous and highly educational, making complex analytics topics engaging without oversimplifying them.
Why Listen: A go-to resource for understanding how analytics drives decision-making in SEO, marketing, and business strategy.
Who It’s For: SEOs, marketers, and analysts who want to strengthen their data skills and apply analytics effectively in their work.
Search Off the Record
Hosted by Google’s Search Relations team, this podcast takes listeners behind the curtain of how Google approaches search, updates, and the web ecosystem.
Instead of offering direct strategies or quick hacks, the show provides insights into the thought process and priorities of the very people shaping how search works.
Episodes often cover ranking updates, quality factors, and site optimization, helping listeners understand Google’s perspective on SEO at a deeper level.
Why Listen: It’s a rare chance to hear directly from Google’s own team, engaging, transparent, and filled with useful context.
Who It’s For: SEOs, digital marketers, and website owners who want to better understand how Google views search and site quality.
Contrarian Marketing
Hosted by Kevin Indig and Eli Schwartz, this podcast takes a sharp, often unconventional look at the latest trends in SEO and digital marketing.
From dissecting Google updates to unpacking the rise of new platforms and technologies, the discussions are bold, unfiltered, and thought-provoking.
Not every episode is about strategy; sometimes it’s about questioning the status quo and challenging common industry assumptions. The mix of timely analysis, high-profile guests, and contrarian viewpoints makes it stand out.
Why Listen: It’s fun, engaging, and still deeply insightful, a rare combo in SEO podcasts.
Who It’s For: Marketers who want to stay updated without feeling like they’re in a lecture, and those who enjoy bold, fresh perspectives on industry news.
How the Fxck
Hosted by Ben Goodey, this podcast breaks down SEO growth stories through in-depth case studies.
Each episode features interviews with marketing and SEO leaders who share the exact tactics, strategies, and systems behind their success.
The show covers everything from link building and technical SEO to scaling content and building traffic engines. What makes it stand out is its focus on actionable playbooks rather than theory.
💡 Did You Know? According to a recent study, 47% of the U.S. population aged 12+ listens to podcasts monthly, and 36% listen weekly a sharp rise compared to past years.
Why Listen: Practical case studies that reveal step-by-step strategies used by well-known brands.
Who It’s For: Marketers and SEOs who want proven, replicable growth frameworks from real campaigns.
Marketing School
Hosted by Neil Patel and Eric Siu, this daily podcast delivers short, practical lessons on digital marketing.
The episodes cover a wide range of topics, including SEO, paid ads, content creation, email marketing, and audience growth.
While it isn’t solely an SEO podcast, both hosts bring their expertise as seasoned SEOs into every discussion, often highlighting the latest search trends and strategies.
Why Listen: Bite-sized, actionable insights you can apply right away without feeling overwhelmed.
Who It’s For: Business owners, marketers, and entrepreneurs who want daily tips on digital growth, with SEO always in the mix.
Optimize
Hosted by Nate Matherson, this podcast blends expert interviews with deep dives into modern SEO and marketing strategies.
The episodes are well-researched and structured around insightful questions, which make conversations flow naturally while delivering real takeaways.
Guests include industry leaders who discuss everything from technical SEO and CRO to content storytelling, team building, and the role of new tools in strategy.
Why Listen: It’s thoughtful, well-prepared, and packed with actionable insights from some of the best in the industry.
Who It’s For: Marketers, founders, and SEO professionals who enjoy learning through in-depth interviews and practical case studies.
Conclusion
Staying ahead in SEO isn’t about chasing every new hack it’s about learning from those who have tested, failed, and succeeded in real campaigns. That’s what makes podcasts such a valuable resource. They bring you expert insights, real-world stories, and proven strategies in a way that’s easy to absorb, whether you’re at your desk or on the go.
And while listening keeps you informed, execution is what drives results. If you’re ready to take your SEO further.
Our link building services and digital PR solutions can help you earn high-quality backlinks, boost your authority, and grow your organic visibility faster.
Start turning SEO knowledge into results connect us today.
FAQ about SEO Podcasts
What is the best SEO podcast for beginners?
If you’re just starting out, SEO 101 is a great choice. It explains SEO concepts in a clear, jargon-free way and is perfect for small business owners or marketers new to search.
Which SEO podcast covers the latest Google updates?
Voices of Search and Search with Candour are excellent for staying on top of Google’s algorithm changes and industry news. They break down complex updates into practical takeaways you can use right away.
Can listening to SEO podcasts really improve my rankings?
Yes while podcasts won’t directly impact rankings, they give you proven strategies, case studies, and expert insights that you can apply to your site. Pairing what you learn with action like better content, stronger link building, and regular SEO audits leads to real results.
