Manual Link Building in 2025: A Strategy That Still Works?

Over time, there’s been plenty of back and forth among marketers about whether manual link building is still worth the effort. 

With the rise of automation tools and faster methods, it’s easy to see why some might question its relevance.

But as search engines continue to fine-tune their algorithms, one thing is becoming clearer. Earning links through genuine efforts still carries weight.

Relationship-driven backlinks, when done right, help build credibility and long-term value.

It’s not the quickest route, and it does take more planning and consistency. But the quality of these links often speaks for itself. 

While search engine guidelines may shift over time, links built through real relationships and trusted content have a better chance of standing strong through the changes.

Let’s jump in.

What is manual link building?

Manual link building is one of the most reliable ways to improve your website’s visibility in search results. 

While there are many SEO tactics out there, building quality backlinks remains a key part of any successful strategy.
Below is an example of manual link building.

In manual link building, all outreach and link acquisition efforts are done by a person, not automated tools. 

According to research, only around 2.2% of all online content earns more than one unique backlink.

It’s a hands-on approach that focuses on earning editorial links through genuine connections and valuable content.

Some common manual link-building methods include:

• Writing testimonials for brands you’ve worked with
• Publishing guest posts on trusted websites
• Connecting with influencers and thought leaders
• Leaving thoughtful, relevant blog comments
• Sharing news through well-written press releases
• Building strong relationships in your niche

The goal is quality over quantity. Instead of chasing hundreds of random links, you focus on earning meaningful earned links links from relevant, trustworthy websites.

When done right, manual link building helps increase referral traffic and boosts your website’s credibility. 

You stay in control choosing where your links appear, how they’re placed, and what content surrounds them.

It takes more time and effort than automated methods, but the long-term value makes it well worth it, especially if you’re serious about climbing higher on search engine results pages (SERPs).

Manual vs. automated link building

Before deciding how to build backlinks, it’s important to understand the key differences between manual and automated link building and how each can affect your site’s performance.

Despite all the automation hype, many SEO professionals are still debating the relevance of outreach-based link building in 2025.

One particular Reddit thread dives deep into this exact question: Is manual link building still a thing or out of date now? Trying to get a clearer picture of where manual link building fits into the current SEO playbook. 

Everything lately feels like it’s either AI-generated spam, automated outreach, or some recycled PBN links passed off as authority placements.

What is automated link building?

Automated link building uses software to create backlinks for your website without much human involvement. 

These tools generate large volumes of links, often without considering where they’re placed or whether they’re relevant to your content.

One of the main advantages of this approach is speed. It takes less time and effort compared to building links manually.

However, this method comes with serious risks. Since the links are often placed on low-quality or unrelated websites, they can appear spammy or unnatural. 

Search engines may penalize your site if they detect suspicious linking patterns.

💡 What Is a Google Penalty?

A Google Penalty known as a manual action occurs when search engines flag your site for having poor-quality or unnatural backlinks. This can lead to a drop in traffic, lower domain authority, and reduced visibility in search results.

Links from shady or irrelevant sites can harm your reputation with search engines and undo the hard work you’ve put into growing your website.

Why manual link building is safer

Manual link building gives you full control over the process. You decide where your links appear, what content surrounds them, and whether the linking site aligns with your niche. 

This results in higher-quality, more trustworthy links that can improve your search rankings over time and enhance your E-A-T (Expertise, Authoritativeness, Trustworthiness).

If you’re unsure whether your site has been affected by poor links, tools like Ahrefs can help you check for potential penalties and take corrective action.

Search engines prefer natural, relevant links placed in the right context, something only manual outreach and real relationship-building can achieve.

Is manual link building still worth the effort?

If you’re tempted by the speed of automated link building, it might seem like an easy way to gain backlinks. But fast doesn’t always mean effective or safe.

Automated methods can often lead to your links being placed on irrelevant, low-quality, or even harmful websites. 

That kind of exposure can damage your brand’s credibility and put your site at risk of search engine penalties. Recovering from that can be time-consuming and expensive.

On the other hand, manual link building gives you more control and confidence. You decide who you connect with, where your links appear, and how they’re placed. 

It takes more effort, but the results are stronger, longer-lasting, and safer for your site’s reputation.

Especially for newer websites or small businesses, manual link building is the smarter path. It helps establish trust, earns relevant traffic, and boosts your position in search rankings without cutting corners.

💡 What makes a link “Good?
A strong, valuable link typically:
– Comes from a reputable, relevant website  
– Adds value for readers  
– Is surrounded by helpful content  
– Uses natural anchor text, contributing to anchor text diversity
– Fits the context of the page it’s placed on  

If your goal is to attract the right audience, improve rankings, and build a solid digital presence, then yes, manual link building is worth it.

Essential manual link-building techniques

If you’re planning to start manual link building, it’s important to understand the foundation it’s built on: relationships, consistent outreach, and offering real value.

Build meaningful relationships

At the heart of manual link building is relationship-building. The strongest links often come from real connections with people and websites in your industry.

Start by identifying websites, bloggers, or businesses relevant to your niche. Engage with their content, share their posts, leave thoughtful comments, and mention them where it makes sense. 

These small actions help you stay visible and start building familiarity.

Once there’s a basic connection, you can reach out with a well-crafted message, offering something valuable, like expert insight, a helpful resource, or collaboration opportunities. 

When people see that you’re offering genuine value, they’re more likely to return the favor with a backlink.

Here’s a quick way to approach it:

• Find relevant websites, bloggers, or businesses in your space.
• Interact, share their posts, leave thoughtful comments, and mention them naturally.
• Once there’s some familiarity, reach out with something useful, an insight, a helpful resource, or a collaboration idea.

These small steps help you stay on their radar and show you’re not just after a link you’re building something that lasts.

Writing testimonials for backlinks

Positive feedback goes a long way in building trust, and smart businesses understand the value of a strong testimonial link building, especially when it appears on credible third-party platforms.

By offering to write genuine reviews for products or services you’ve used, you can create an opportunity for a backlink. 

Most companies appreciate thoughtful feedback and are happy to feature your testimonial on their site or platforms like Trustpilot, often with a link back to your business.

This approach works well because it’s mutually beneficial; you’re helping another brand build credibility, and in return, you get visibility and a potential backlink.

💡 Pro tip: When writing a testimonial, be honest and specific. Highlight what you liked and how it helped you. Once it’s published, politely ask if they’d be open to linking your name or business to your website.

Guest blogging

Guest blogging is one of the most effective long-term link-building strategies, but it does take time and effort. Writing quality content for other websites can pay off in many ways, especially when done consistently and strategically.

The process is simple: you contribute an article to a site that accepts guest posts, and in return, you’re usually allowed to include a link or two back to your site, either within the content or in your author bio.

For example, if you’re in the voice tech space, contributing content about realistic text-to-speech tools or industry trends to trusted tech blogs can help you reach a highly relevant audience. 

Quick steps to get started:

• Find sites in your niche that accept guest posts (check their guidelines).
• Pitch a relevant topic that fits their audience.
• Write quality content that provides real value.
• Include a natural backlink to your site, don’t force it.
• Follow up and promote the post once it’s live.

Aside from helping you earn backlinks, guest posts also position you as a credible voice in your field. 

When your content appears on trusted sites, it boosts your brand’s visibility and strengthens your reputation, not just with readers, but with search engines too.

🧠 Strategy tip:

Focus on sites that are relevant to your niche, quality matters more than quantity.
Avoid turning your guest post into a sales pitch. Aim to offer real value and insight.
Make sure your writing is clear, well-structured, and worth publishing. If needed, consider hiring a writer or editor to help polish the content.

Networking with influencers

Working with the right influencers can open up new opportunities for brand visibility and link building.

Influencers, whether they’re active on Instagram and YouTube or run their own website, have loyal audiences that trust their recommendations. 

Many businesses collaborate with them to gain exposure and, in some cases, secure backlinks from their platforms.

While some influencers charge a fee to include a link on their blog or social media, others may be open to partnerships where value is exchanged. 

Quick steps to try:

• Find influencers in your niche with a genuine following.
• Engage with their content before reaching out, commenting, sharing, and supporting.
• Offer something valuable, not just a pitch.
• Propose a simple, mutually beneficial collab (free trial, product, shoutout).
• Follow through and maintain the connection for future opportunities.

Done right, this approach can boost both reach and backlinks.

For example, offering them a free trial of your service, a product sample, or branded merchandise can often lead to a mention or link in return.

When done right, influencer collaborations can help your brand reach a wider audience and earn quality backlinks that support your SEO goals.

High-quality press releases

Press releases can be a powerful way to build links when used properly. The key is to focus on genuine news and updates, not just backlinks.

Some brands make the mistake of cramming keywords into their releases or filling them with excessive links. 

While that might seem like a shortcut, it usually backfires. Search engines are quick to spot over-optimized or spammy content, and misuse of press releases can lead to penalties.

Quick steps to get started:

• Identify a real update worth sharing (launch, milestone, feature release).
• Write a clear, news-focused release with no keyword stuffing.
• Include 1–2 natural links back to helpful pages.
• Distribute it smartly through trusted PR networks or direct outreach.
• Track mentions and coverage for future outreach.

Still need help getting it right? We handle digital PR that’s built around real stories, not shortcuts. We create press releases that people want to read and that publishers are more likely to pick up.

Example: Giverly’s prepaid card launch is a strong example of digital PR done right. By presenting their product as a practical solution that makes charitable giving easier, they earned coverage in Business Standard and other well-known outlets. 

If you have something newsworthy to share, like a product launch, company milestone, or a major partnership, a well-written press release can help spread the word. 

When published through trusted distribution channels, your announcement may be picked up by journalists, bloggers, and media outlets who naturally link back to your site.

Used thoughtfully, press releases can help you earn authoritative links while strengthening your brand’s visibility in the media.

Build links the right way

While shortcuts and automated tools may seem tempting, they often miss the mark when it comes to building meaningful, lasting results.

Manual link building takes time and effort, but it remains one of the most dependable ways to earn strong, relevant backlinks that make a real difference.

From thoughtful outreach and guest posts to partnerships and authentic testimonials, these methods create real connections that go beyond just SEO.

We have worked with many brands to help them grow through smart, ethical link building. We focus on doing things the right way because in the long run, that’s what drives steady growth and stronger authority.

Want to build links that last? Reach out to us and let’s talk about how we can support your goals.

FAQs about manual link building