Performance Marketing Specialist

We are looking for a highly skilled Performance Marketer with 3 to 6 years of deep expertise in Google Ads to drive high-quality B2B lead generation campaigns. This role is critical to scaling our acquisition efforts, particularly in competitive, high-CPC environments such as SEO and link-building services.

The ideal candidate is someone who doesn’t just manage ad spend but strategically turns it into measurable revenue.

Key Responsibilities

• 3 to 6 years of experience as a Performance Marketing Specialist
• Plan, launch, and optimize high-budget Google Ads campaigns focused on B2B lead generation
• Develop and execute strategies targeting Tier 1 markets: USA, UK, Australia, and Canada
• Manage full-funnel campaigns including search, display, and remarketing
• Continuously test and optimize ad creatives, landing pages, bidding strategies, and audience targeting
• Maintain strict control over CPL, ROAS, and overall campaign efficiency
• Handle high CPC and sensitive niches with precision and strategic thinking
• Analyze campaign performance and provide actionable insights to improve results
• Collaborate with internal teams (SEO, content, sales, dev) to align campaign goals with business objectives
• Scale winning campaigns while minimizing wasted spend

Core Requirements (Must-Have)

• Proven hands-on experience managing Google Ads with significant monthly ad spend
• Strong track record in B2B lead generation via Google ads (this is non-negotiable)
• Experience targeting international markets (US, UK, AU, CA)
• Experience with landing page optimization and CRO principles
• Deep understanding of:
  • Keyword intent & targeting
  • Conversion tracking & attribution
  • Bid strategies & budget scaling
  • Funnel optimization
• Ability to manage and optimize high-CPC campaigns efficiently
• Data-driven mindset with strong analytical and decision-making skills
• Demonstrated ability to turn ad spend into profitable outcomes

Secondary (Nice-to-Have) Skills

• Working knowledge of LinkedIn Ads and Meta Ads (Facebook/Instagram)
• Familiarity with CRM tools and lead tracking systems
• Basic understanding of SEO and link-building industry is a plus

What We’re Looking For

• Someone who understands that performance marketing is not about spending money but making more than you spend
• A strategic thinker who can balance precision, execution, and scalability
• Comfortable working in competitive, fast-moving environments
• Strong ownership mindset with a focus on results, not just activity

KPIs & Success Metrics

• Cost Per Lead (CPL)
• Lead Quality & Conversion Rate
• Return on Ad Spend (ROAS)
• Pipeline contribution from paid channels
• Campaign scalability and efficiency

Why Join Us

• Opportunity to manage high-impact campaigns in competitive markets
• Freedom to experiment, optimize, and scale strategies
• Work closely with a growth-focused team
• Direct influence on revenue and business growth

If you’re someone who can strategically deploy ad spend and consistently generate high-quality B2B leads, we’d love to hear from you.