Zero-Position refers to the highlighted featured snippet box shown above organic results, providing users with direct answers within search results.
What is Zero Position (Featured Snippet)?
Zero Position is the top-most SERP placement that appears above regular organic results. It extracts concise, authoritative content from web pages to answer user queries directly.
Why Zero Position Matters:
- Drives high CTR despite zero-click trends.
- Enhances brand visibility and authority.
- Positions websites as trusted sources.
- Reduces competition with other organic results.
- Improves chances for voice search optimization.
Types of Featured Snippets:
- Paragraph Snippets – Short text answers.
- List Snippets – Ordered or unordered lists.
- Table Snippets – Data tables for comparisons.
- Video Snippets – YouTube videos answering queries.
How to Optimize for Zero Position:
- Use question-based keywords (who, what, why, how).
- Write concise answers within 40–60 words.
- Use structured data and clear formatting.
- Create FAQ sections on pages.
- Target long-tail, informational queries.
Example in Practice:
A user searches “benefits of link building” and Google shows a bulleted list snippet summarizing key benefits from an SEO blog.
