Title tag is an HTML element defining a webpage’s title, crucial for SEO, user click-through rates, and search engine visibility.
What is a Title Tag?
A title tag is an HTML element that specifies the title of a webpage. It appears in search engine result pages (SERPs) as the clickable headline for a given result and in the browser tab when the page is open. Title tags are essential for both search engines and users, helping convey the page’s topic and relevance.
Why is the Title Tag Important?
- SEO Ranking Factor: Search engines use title tags to understand the page content and relevance for specific keywords.
- User Engagement: A well-written title tag encourages more clicks from search results.
- Branding: Including your brand name in the title tag can increase brand visibility and trust.
Best Practices for Title Tags
- Keep it concise: 50–60 characters is the recommended length.
- Include target keywords: Place important keywords at the start when possible.
- Be descriptive: Make sure the title accurately reflects the content.
- Avoid keyword stuffing: Overloading with keywords can hurt rankings and CTR.
- Add branding: Include your brand name at the end, separated by a dash or pipe.
