Structured data is organized code on a webpage that helps search engines understand and display content with enhanced, relevant results.
What Is Structured Data?
Structured data refers to a standardized format for providing information about a page and classifying its content. It uses schema markup (Schema.org vocabulary) to define elements, making them machine-readable for search engines.
Why Structured Data Matters:
- Improves search visibility with rich results.
- Helps search engines interpret content context.
- Boosts click-through rates (CTR).
- Supports voice search optimization.
- Enhances local SEO listings.
Best Practices for Structured Data:
- Use schema markup relevant to your content type.
- Validate with Google’s Rich Results Test.
- Keep markup updated and accurate.
- Avoid spammy or irrelevant markup.
- Implement JSON-LD format for best compatibility.
