A site audit is a comprehensive evaluation of a website’s SEO health, technical setup, and content performance for optimization purposes.
What Is a Site Audit?
A site audit is an in-depth analysis of a website to identify issues affecting search engine rankings, user experience, and overall performance. It reviews factors like on-page SEO, technical SEO, mobile usability, site speed, broken links, and indexability.
Why Site Audits Matter:
- Detects SEO and technical issues before they impact rankings.
- Improves website performance and user experience.
- Helps prioritize optimization efforts.
- Ensures compliance with search engine guidelines.
- Boosts visibility and organic traffic.
How to Perform a Site Audit:
- Use SEO tools like Ahrefs, SEMrush, or Screaming Frog.
- Check site structure, internal linking, and URL optimization.
- Identify and fix broken links or missing meta tags.
- Optimize site speed and mobile responsiveness.
- Ensure proper indexing and canonicalization.
