SEO, or Search Engine Optimization, is the process of improving website visibility, organic rankings, and traffic through targeted optimization techniques.
What Is SEO?
SEO (Search Engine Optimization) is the practice of optimizing a website to increase its visibility on search engines like Google, Bing, or Yahoo. It focuses on improving organic (unpaid) traffic by aligning content, keywords, technical setup, and backlinks with search engine ranking factors.
Why SEO Matters:
- Increases website visibility and organic traffic.
- Builds trust and authority in your niche.
- Delivers long-term, sustainable results without paying per click.
- Improves user experience by making websites more relevant and easy to navigate.
How to Improve SEO:
- Conduct keyword research targeting your audience’s search terms.
- Create high-quality, valuable, and original content.
- Optimize on-page elements like titles, meta descriptions, and headings.
- Build authoritative backlinks from relevant sites.
- Improve technical SEO, site speed, and mobile-friendliness.
