Search Console is a free tool offering website performance insights, indexing status, search traffic data, and vital technical SEO monitoring.
What Is Search Console?
Google Search Console (GSC) is a free platform that allows website owners, marketers, and SEO professionals to monitor, maintain, and troubleshoot a site’s presence in Google Search results. It provides data about indexing, keyword rankings, and potential errors that may affect performance.
Why Search Console Matters:
- Tracks search performance and keyword rankings.
- Identifies indexing issues and crawl errors.
- Monitors mobile usability and Core Web Vitals.
- Detects manual actions and security issues.
- Provides backlink and referring domain data.
Best Practices for Using Search Console:
- Regularly check for indexing and coverage issues.
- Submit XML sitemaps for better crawling.
- Analyze keyword data for content optimization.
- Monitor Core Web Vitals for performance improvements.
- Review backlinks and disavow harmful ones if needed.
