Search query is the word or phrase a user types into a search engine to find answers, content, or resources.
Let’s explore what search queries are, why they matter in SEO, and how to align your content with user intent.
What Is a Search Query?
A search query is the actual input typed into a search engine like Google or Bing when someone wants information or solutions.
It can be a single word (“shoes”) or a detailed question (“best running shoes for flat feet under $100”).
Search queries are the foundation of search engine optimization because they reflect real-time user intent and behavior.
Why Search Queries Matter for SEO:
Understanding how people search helps you optimize your content and keyword targeting for better relevance and visibility.
- Reveals User Intent: Helps you match content to informational, navigational, or transactional needs.
- Improves Keyword Targeting: Focus on queries your audience actually uses—not just broad or high-volume keywords.
- Boosts Click-Through Rates: Relevant query alignment improves meta titles and descriptions.
- Increases Conversions: Matching the right query type can lead to higher engagement and purchases.
- Supports Voice & Mobile SEO: Many search queries are now question-based and conversational.
- Feeds Content Ideas: Query research helps generate blogs, FAQs, and landing page topics.
Types of Search Queries:
To optimize properly, it’s important to know the 3 main categories of search queries:
- Informational: User is looking to learn something
- Example: “how does SEO work”
- Navigational: User wants to go to a specific brand/site
- Example: “Ahrefs blog login”
- Transactional: User intends to take an action (buy/download/sign up)
- Example: “buy Nike running shoes online”
Understanding the type of query helps you serve the right content at the right stage of the buyer journey.
