Link equity refers to the SEO value passed from one webpage to another through backlinks, influencing rankings and domain authority.
Definition & Explanation:
Link Equity, also known as “link juice,” is the search engine ranking power or value that one page passes to another via hyperlinks. When a high-authority site links to another page, a portion of its SEO authority is transferred, positively impacting the linked page’s ability to rank.
Several factors influence how much link equity is passed:
- Link relevance
- Authority of the linking page
- Dofollow vs Nofollow attributes
- Page content quality
- Placement of the link (e.g., content body vs footer)
How to Use Link Equity in SEO:
- Build high-quality backlinks from trusted sources.
- Use internal linking to pass equity to priority pages.
- Fix broken links that may leak link equity.
- Avoid excessive redirects, which may dilute equity.
- Use canonical tags wisely to consolidate link signals.
Benefits of Link Equity:
- Improves page authority and search rankings
- Strengthens overall domain trustworthiness
- Boosts visibility for deeper pages via internal links
- Aids in building a strong site architecture
