Jump-links are internal HTML links that allow users to instantly navigate to a specific section within the same web page.
Also known as anchor links, these are created using the <a href="#section-id"> tag, and the destination is marked using an id attribute (e.g., <div id="section-id">). They are especially useful for long-form content, such as tutorials, FAQ pages, or documentation, where users may want to skip to relevant sections quickly.
How Jump Links Work
When a user clicks a jump link, the browser scrolls directly to the element with the corresponding ID on the same page. For example:
<a href="#benefits">See Benefits</a>
...
<h2 id="benefits">Benefits of Anchor Links</h2>
Benefits of Jump Links
- Improves user experience by enabling fast navigation within long pages
- Boosts accessibility for screen readers and keyboard navigation
- Increases dwell time and engagement by helping users find what they need faster
- Supports featured snippets in Google (especially with structured content like FAQ)
SEO Considerations
While anchor links don’t pass SEO value like standard backlinks, they help organize content and can lead to rich results when used in combination with proper heading tags and schema.
