Image ALT tags provide descriptive text for images, aiding accessibility and SEO by allowing search engines to understand visual content.
ALT (alternative) text is a critical attribute added to image tags in HTML. It ensures screen readers can interpret images for visually impaired users, and it helps search engines grasp the content of your visuals, improving overall SEO performance.
Why ALT Tags Matter:
- Improves web accessibility for screen reader users
- Enhances image SEO and visibility in search results
- Displays fallback text if image fails to load
- Supports content relevance and keyword optimization
Best Practices:
- Write clear, concise, and relevant descriptions
- Avoid keyword stuffing or vague phrases
- Include keywords only when naturally fitting
- Don’t repeat surrounding text or use “image of…”
