Homepage links are hyperlinks that point directly to a website’s main page, often used to boost visibility, authority, and navigation.
These links can originate from internal pages or external domains and usually carry significant SEO weight because they often receive the most backlinks and traffic. A homepage link is commonly placed on a website’s logo or in the top navigation menu.
Why Homepage Links Matter:
- Acts as a central hub for users and search engines.
- Often has the highest domain authority on a site.
- Helps build brand visibility and trust.
- Encourages site-wide crawling and indexing.
Best Practices:
- Use homepage links in the logo or header for better usability.
- Ensure external homepage links have descriptive anchor text.
- Balance homepage link building with deep links to inner pages.
