Google Search Console is a free web tool that helps monitor, maintain, and troubleshoot your website’s presence in search results.
What Is Google Search Console?
Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free platform provided by Google that allows website owners, SEOs, and developers to monitor and maintain their site’s presence in Google Search results. It offers valuable insights and tools to improve visibility, fix technical issues, and enhance search performance.
Key Features of Google Search Console:
- Performance Reports: Analyze clicks, impressions, CTR, and position for search queries.
- Coverage Reports: See which pages are indexed and which have errors.
- Sitemap Submission: Submit XML sitemaps for better crawl coverage.
- Mobile Usability: Check for mobile-specific usability issues.
- Core Web Vitals: Monitor page experience signals like loading speed and interactivity.
- Manual Actions: Get notified if your site violates Google’s guidelines.
- Link Reports: View internal and external links pointing to your site.
Why It Matters for SEO:
- Tracks how Google views your website.
- Helps diagnose indexing and crawling issues.
- Offers data to improve rankings and site structure.
- Supports regular SEO audits and performance monitoring.
Best Practices:
- Regularly check for crawl errors and indexing issues.
- Submit updated sitemaps after publishing new content.
- Monitor keyword performance and identify new opportunities.
- Fix mobile usability or Core Web Vitals issues promptly.
