Google Ranking Factors are individual criteria Google uses to evaluate and rank webpages in search results for relevance and quality.
Google uses hundreds of ranking factors in its algorithm to determine which pages appear at the top of search results. These include on-page elements (like keywords, title tags, and content quality), off-page signals (like backlinks and domain authority), technical SEO (such as page speed and mobile-friendliness), and user behavior metrics (like click-through rates and dwell time).
While not all factors are publicly confirmed, commonly accepted key ranking elements include:
- High-quality, original content
- Secure (HTTPS) websites
- Mobile responsiveness
- Fast page load speed
- Relevant and authoritative backlinks
- Properly structured data
- User engagement signals
- On-page keyword optimization
- Domain trustworthiness and history
Understanding and optimizing for these factors helps improve a website’s visibility, traffic, and authority in Google’s search ecosystem.
