Google My Business is a free tool allowing businesses to manage their online presence across Google Search and Maps effectively.
Google My Business (GMB), now known as Google Business Profile, helps businesses showcase essential information like name, location, hours, contact details, and reviews. It’s especially crucial for local SEO, as verified listings can appear in the Local Pack, Google Maps, and local search results.
A complete and optimized profile increases visibility, builds credibility, and attracts more foot traffic or inquiries. Businesses can post updates, respond to reviews, share photos, and even enable messaging to engage directly with potential customers.
Key Features:
- Manage business hours and locations
- Collect and respond to customer reviews
- Post updates, offers, or events
- Track insights like views, searches, and actions
- Enable bookings and direct communication
Having an accurate and optimized Google Business Profile is critical for any local business aiming to improve discoverability and trust.
