A Frame linking is a method of displaying external content within a webpage using HTML frames or iframes for presentation.
What Is Frame Linking?
Frame linking refers to embedding content from another website within your own site using HTML <frame> or <iframe> tags. This technique allows webmasters to load a different URL’s content inside a frame without redirecting the user to the source site.
Although common in the past, frame linking is now considered outdated and often discouraged in modern SEO and UX practices.
Why It Matters in SEO:
- No SEO Benefit: Search engines typically don’t credit backlinks within frames, so it offers little to no SEO value.
- User Experience Issues: It can confuse users by showing third-party content in your layout, making navigation or branding unclear.
- Security Risks: Frame linking can expose your site to clickjacking or content injection vulnerabilities.
- Indexing Problems: Search engines might struggle to index framed content properly, resulting in poor crawlability.
Best Practices:
- Avoid using frame linking for content you don’t own.
- Use proper canonicalization if embedding necessary third-party content.
- Use APIs or embed scripts instead of iframes for dynamic integrations.
