Footer link is a hyperlink placed in a website’s footer, commonly used for navigation, SEO, or legal and support pages.
What Is a Footer Link?
Footer links are hyperlinks located at the bottom section (footer) of a webpage. They often direct users to important internal pages such as About Us, Privacy Policy, Contact, Terms of Service, or site-wide resources. Footer links are also used for SEO purposes, but when overused or manipulated, they can raise red flags with search engines.
Why Footer Links Matter:
- Enhance User Experience: Helps users access critical pages from anywhere on the site.
- Improve Site Navigation: Adds convenience for repeat visitors or users looking for specific information.
- SEO Implications: Footer links can distribute link equity but should be used sparingly and contextually.
Best Practices:
- Link only to relevant, helpful, and essential pages.
- Avoid stuffing footer with keyword-rich links or external links to unrelated sites.
- Use descriptive anchor text rather than generic labels like “click here.”
Example:
htmlCopyEdit<footer>
<a href="/privacy-policy">Privacy Policy</a> |
<a href="/contact">Contact Us</a>
</footer>
⚠️ SEO Tip:
Google may devalue or ignore manipulative footer links, especially if they’re overly optimized, site-wide, or non-contextual.
