Follow link is a standard hyperlink that passes SEO value, allowing search engines to crawl and credit the linked page.
What Is a Follow Link?
A follow link (also called a “dofollow link”) is a type of hyperlink that allows search engines like Google to follow the link and transfer authority or “link juice” to the destination page. Unlike nofollow links, follow links directly impact search engine rankings and are a crucial factor in SEO and link-building strategies.
Why Follow Links Matter:
- Improves Page Authority: Helps the linked page rank higher in search results.
- Boosts Domain Strength: Accumulates valuable backlinks that strengthen domain authority.
- Essential for SEO: Search engines use these links to understand site relationships and relevance.
How to Identify a Follow Link:
If a hyperlink does not include the rel="nofollow" attribute in its HTML, it is considered a follow link by default.
Example:
htmlCopyEdit<a href="https://example.com">Check this page</a> <!-- This is a follow link -->
Best Practices:
- Earn follow links from reputable and relevant websites.
- Use natural anchor text.
- Avoid manipulative link schemes to prevent penalties.
