An E-A-T signals are important indicators Google uses to assess expertise, authoritativeness, trustworthiness, credibility, and overall content quality of websites.
What Are E-A-T Signals?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness—three core principles Google uses to evaluate content quality, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal information.
E-A-T signals are not direct ranking factors but act as quality indicators that influence how Google assesses a page’s value and reliability.
Why E-A-T Signals Matter:
Google’s algorithms and quality raters use E-A-T to ensure users receive credible, accurate, and helpful content. Websites that display strong E-A-T are more likely to:
- Rank higher in search results
- Gain trust from users
- Withstand algorithm updates
Common E-A-T Signals:
- Author credentials (bios, qualifications, real identities)
- Citations from trusted sources
- Positive brand reputation and reviews
- Secure website (HTTPS)
- Clear editorial guidelines and transparency
- High-quality backlinks from authoritative sources
How to Improve E-A-T:
- Highlight author expertise on your site
- Build high-authority backlinks
- Keep content factually accurate and regularly updated
- Encourage positive mentions and reviews
- Maintain a clean, trustworthy site design
