Domain Authority Stacking is an SEO technique focused on passing link equity through multiple layers of high authority domains strategically.
The goal is to amplify link power by creating a structured network of backlinks pointing to one another and eventually to your main site. It’s often used in off-page SEO strategies to boost domain authority and search engine rankings.
How Domain Authority Stacking Works:
- You build backlinks on multiple high-authority platforms (e.g., Web 2.0 sites, press releases, profile links).
- These platforms link to each other in layers or “stacks.”
- Eventually, they all point to your target website, transferring authority through the stack.
Why It’s Used:
- Boosts Link Equity – Combines the authority of several domains into a stronger signal.
- Supports Tiered Link Building – Useful in multi-layer backlink strategies.
- Can Be Scaled – Easy to replicate and adjust for different SEO campaigns.
Risks and Warnings:
- Not a Google-Recommended Strategy – May be seen as manipulative if done aggressively or with low-quality domains.
- Risk of Penalties – Overdoing it with spammy sites or automation can lead to algorithmic penalties.
- Requires Caution – Use sparingly and ensure all properties have valuable, relevant content.
Best Practices:
- Use only reputable, niche-relevant platforms.
- Ensure each layer contains unique and useful content.
- Combine with white-hat link building methods.
- Regularly audit stacks for low-quality links.
Example:
You create a blog post on Medium that links to a Web 2.0 property like WordPress.com, which then links to your site. Both pages include helpful content, forming a clean authority stack.
