Dofollow-link is a standard hyperlink that allows search engines to follow it and pass link equity to the destination page.
Dofollow links are crucial in SEO because they contribute to a site’s authority and help improve rankings in search engine results pages (SERPs). By default, all links are dofollow unless tagged otherwise.
Why Dofollow Links Matter:
- Pass Link Equity (Link Juice) – Helps improve the search engine ranking of the linked page.
- Boost Domain Authority – Receiving dofollow links from reputable sites strengthens your overall site authority.
- Improves Indexing – Search engines follow dofollow links to discover new pages and content.
- Essential for Backlink Strategy – Most high-value backlinks are dofollow because they provide SEO benefits.
Dofollow vs. Nofollow:
| Feature | Dofollow Link | Nofollow Link |
|---|---|---|
| Passes Link Juice | ✅ Yes | ❌ No |
| SEO Benefit | ✅ Yes | ⚠️ Limited (no direct impact) |
| Search Engine Crawl | ✅ Yes | ⚠️ Not followed for ranking purposes |
How to Identify a Dofollow Link:
Inspect the HTML code. A dofollow link appears as:
htmlCopyEdit<a href="https://example.com">Example</a>
If it does not contain a rel="nofollow" attribute, it’s a dofollow link.
Best Practices:
- Build dofollow links from relevant, high-authority websites.
- Ensure links are placed within contextual content, not in footers or sidebars.
- Avoid spammy sources or link schemes—focus on earning links naturally.
- Combine with a healthy mix of nofollow and branded links for a natural backlink profile.
Example:
A blog post that links to your tool using:<a href="https://yourtool.com/features">advanced SEO features</a>
— is a dofollow link unless specified otherwise.
