301 redirect is a permanent URL redirection that forwards users and search engines to a new web page or address.
Full Content:
What Is a 301 Redirection?
A 301 redirection is a type of HTTP status code that indicates a web page has been permanently moved to a new location. When search engines or users access the old URL, they’re automatically sent to the new one.
Why Use 301 Redirects?
- To redirect traffic from an old domain to a new one
- When consolidating duplicate content or outdated pages
- After changing URLs during a website redesign or migration
- To fix broken or outdated backlinks by pointing them to updated content
SEO Benefits:
- Preserves link equity (ranking power) from old URLs
- Helps maintain search rankings after URL changes
- Enhances user experience by eliminating broken or dead-end pages
- Prevents indexing of outdated or non-functional URLs
Best Practices:
- Always use 301 (not 302) for permanent redirects
- Avoid redirect chains or loops
- Test redirects to ensure proper functionality
- Update internal links to point directly to the final URL
