A website builder client came to us with no search visibility and zero authority.
In just 12 months, through targeted link building, we helped them grow to 7,400 monthly visitors, 2,690 ranking keywords, and a Domain Rating of 70.
While many businesses in the SaaS and website builder space rely heavily on paid ads to gain traction, our client wanted a long-term solution that would deliver sustainable growth.
That’s why we focused on building authority and visibility through organic search, a channel that compounds over time and creates lasting results.
Client Background
The client operates a website builder platform designed to enable users to quickly create and launch professional sites.
Despite having a promising product, their site had no search visibility, zero backlinks, and no ranking keywords.
Competing against established players in the builder niche made it even harder to gain traction.
They needed a sustainable, organic strategy that would enable them to be discovered by users searching for website-building solutions, rather than relying on short-term paid advertising.
The Challenge
When the project started, the client’s website had:
- 0 traffic from organic search
- 0 keywords in search engine rankings
- 0 domain authority
The biggest obstacle? They wanted links pointing only to the homepage, which limited flexibility in anchor diversity and topical relevance.
Building a natural profile under these constraints required careful planning.
Additional challenges included:
- Competing against well-known website builders with massive backlink profiles
- Limited keyword visibility at the start (no baseline rankings)
- Earning placements on high-authority SaaS and marketing sites
Project Goals
Together, we set clear and measurable objectives:
- Drive consistent organic traffic growth
- Improve Domain Rating to strengthen authority
- Establish visibility for high-intent website builder keywords
What We Set Out to Do
- Primary Goal: Build 20–25 high-quality backlinks per month
- Success Metrics: Grow organic traffic, keywords, and DR
- Timeline: 12 months
- Target Keyword Focus: Website builder
Our Approach
We focused on Niche Edit Links as the core strategy:
1. Niche Edits in Relevant Content
We secured placements inside authoritative SaaS, WordPress, and marketing-related articles.
These contextual backlinks were added to content already indexed and ranking, delivering faster SEO value.
Benefits:
- Quick authority signals through established content
- Natural backlinks with relevant anchor text
- Referral traffic from highly trusted sites
Homepage-Focused Linking Strategy
Since all links needed to point to the homepage, we built diverse anchor variations to maintain a natural profile. This balance allowed us to increase authority without triggering over-optimization.
Key Takeaways
- Constraints Create Strategy: Focusing only on the homepage required careful anchor planning and domain-level authority building.
- Authority Drives Growth: High-DR links had a compound effect on traffic and keyword rankings.
- Quality Outweighs Volume: Consistent monthly links from reputable sites built lasting momentum.
From Zero to Authority
Initially, a few high-authority websites were open to linking to a new platform with no prior visibility.
We overcame this by positioning the homepage as a trusted resource in relevant contexts like marketing, SaaS growth, and website development trends.
High-Authority Backlinks Secured
Over 12 months, we built strong backlinks from leading domains, including:
| Domain | DR |
| hubspot.com | 93 |
| opencart.com | 92 |
| searchenginejournal.com | 91 |
| wpastra.com | 92 |
| trustindex.io | 91 |
Results: 12 Months of Growth
The outcomes were beyond expectations:
Traffic Growth
Starting Point: 0 visits
Final Result: 7,400 monthly organic visits
Keyword Rankings
Starting Point: 0 keywords
Final Result: 2,690 ranking keywords
Domain Rating (DR)
Starting Point: DR 0
Final Result: DR 70
Conclusion
In just 12 months, this website builder went from having no search presence to competing with established industry leaders.
This case study highlights one truth: sustainable SEO growth doesn’t come from quick wins, but from consistent, high-quality links that compound over time.
With a strong foundation now in place, the client is positioned to continue scaling their visibility, attract more qualified users, and compete head-on with the top players in the space.
Looking to achieve similar results? Explore our Link Building Services to see how we can help your brand grow with authority-driven strategies.
