This voice generator tool approached us, they had a solid product but lacked the authority and reach needed to stand out in a competitive market. Despite already holding a respectable DR of 65, their goal was to build more credibility and drive consistent organic traffic.

Over two years, we developed a focused link-building campaign that helped increase their Domain Rating to 78 and improve rankings for highly competitive keywords, such as ‘text-to-voice’ and ‘text-to-speech online’.

Client Background

The client runs a voice generation platform that allows users to convert text into natural-sounding speech. Their tool supports multiple voice styles and languages and is popular among content creators, developers, and businesses looking to add voiceovers or narration without traditional recording processes.

Though the product had great potential, it struggled to earn strong organic visibility, mainly due to limited high-authority backlinks and tough 

The Challenge

When the client reached out to us, their AI-powered voice tool had already built a decent online presence, with a Domain Rating of 65.

However, that authority wasn’t translating into visibility. Their core keywords, like text-to-voice and text-to-speech AI, were being outranked by larger platforms with deeper content and stronger backlink profiles. Organic traffic remained stagnant despite a technically sound product.

What held them back? They lacked high-quality backlinks from trustworthy sites in closely related industries, content creation, productivity tools, and SaaS platforms. Without these, it was difficult to compete in a space dominated by well-known tools and marketplaces.

While the goals were clear, the execution came with its own set of roadblocks:

Selective Domains
The client was firm about securing backlinks only from reputable websites with strong authority. Many of these platforms were difficult to approach, had tight content standards, and were rarely open to adding external links without genuine editorial value.

Finding the Right Fit
Not every high-DR website was a good match. We needed domains that made sense contextually, places where a voice tool would feel relevant and add value to the reader. This made prospecting more complex and outreach more time-consuming.

Keeping It Balanced
Because the campaign focused on a handful of commercial keywords, it was important to avoid repetitive link patterns. We had to ensure that each backlink was unique, natural in tone, and placed in a context that didn’t feel forced or overly optimized.

Project Goals

We aligned on two primary objectives for this campaign:

1. Grow the Domain Rating to improve authority and organic reach
The client aimed to move beyond their existing DR of 65 by earning backlinks from trustworthy, relevant websites. A stronger Domain Rating would support better performance across all keyword categories and help the site gain authority in the voice tech space.

2. Increase search visibility and traffic by ranking for key commercial-intent keywords
Keywords like text-to-voice, text-to-speech online, and AI voice were high-value targets. The goal was to bring in qualified users through improved rankings for these core search terms.

To support these goals, the client requested 15–20 high-quality backlinks from niche-relevant and credible domains, not general directories or low-quality sources. Every placement had to be strategic, with long-term SEO value in mind.

What We Set Out to Do

• Timeline: 18 months
• Link Goal: 35 strong backlinks
• Focus Keywords: text-to-voice, AI voice, text-to-speech online, text-to-speech voices, text to speech ai
• Strategy: Niche edits, guest posting and brand mentions

Our Approach

To meet the client’s goals, we focused on a single, high-impact strategy:

Niche Edits That Delivered Long-Term Value

We implemented a targeted niche edit approach, placing backlinks within existing, high-performing articles on trusted websites. This allowed us to tap into already-indexed content with strong search visibility without relying on low-quality directories or paid links.

This strategy helped us:

• Secure quick SEO value through aged, authoritative content
• Earn referral traffic from pages that were already ranking for related keywords
• Ensure natural link placement by embedding links in contextually relevant sections

Each site we targeted was evaluated for:

• Topical relevance to voice technology, SaaS, or content creation
• Proven organic performance based on search visibility and traffic
• Editorial credibility to maintain the quality of the client’s backlink profile

2. Guest Posting on High-Authority Blogs

We partnered with niche-relevant publishers to contribute value-driven guest posts that naturally included backlinks to the client’s key landing pages. Each article was crafted to offer original insights and solutions aligned with the target audience.

3. Brand Mentions Through Content Collaborations

We also leveraged industry partnerships and digital PR efforts to secure organic brand mentions across relevant publications, newsletters, and roundup articles.

By staying focused on niche fit and quality, we delivered consistent results without compromising on relevance or placement integrity.

began ranking better as the site’s overall authority improved.

Key Takeaways

• Precision Beats Volume: 15–20 well-placed links had more impact than 100 low-quality ones
  
• Niche Focus Matters: Aligning with sites in the same ecosystem helped boost authority faster
  
• Long-Term Approach Wins: Significant results began showing up only after month 12

High-Authority Links Secured

Over 2 years, we successfully placed links on respected and relevant websites, including:

• wpastra.com
• devrix.com
• coupler.io
• flexclip.com
• hasthemes.com
• wpspectra.com

These websites had solid DRs, and most were active in tech, SaaS, or content creation, perfectly aligned with the client’s niche.

Results: Strong Gains Over 18 Months

After two years of focused link-building, the results reflected steady, long-term growth across all key metrics:

Domain Rating Growth

Starting Point: DR 65
Final Result: DR 78

This 13-point increase in Domain Rating gave the website a stronger authority profile, helping it compete more effectively in search and improving its credibility across the niche.

Improved Keyword Rankings

Target Keywords Ranked:

• text to voice
• ai voice
• text-to-speech online
• text-to-speech voices
• text-to-speech AI

All five keywords saw consistent ranking improvements, with several moving onto the first page of search results, driving more qualified visitors to high-intent pages.

Organic Traffic Growth

While growth was gradual, the traffic curve showed steady month-over-month improvement, driven by better rankings and stronger domain trust.

The traffic quality also improved, as most visitors came in through commercial-intent keywords, increasing the likelihood of product interaction or sign-up.

Referral Traffic from Key Placements

Some of the backlinks, especially those from wpastra.com, flexclip.com, and devrix.com, brought in additional referral traffic from users already engaging with content in adjacent spaces like content creation and productivity tools

The Real Impact

By the end of the campaign, the client was no longer relying solely on paid channels for visibility. The link-building strategy helped them gain stable rankings, a stronger authority profile, and a healthier stream of organic and referral traffic.

The improvement in Domain Rating created a ripple effect pages across the site began performing better, even for keywords that weren’t directly targeted.

Final Words

Domain Rating increased from 65 to 78
This project wasn’t just about meeting a backlink quota; it was about building authority that lasts. Each link we secured came from a trusted, relevant domain, directly supporting long-term organic growth.

The client also started attracting more qualified visitors, users actively searching for voice solutions rather than casual browsers.

By the end of the 2-year campaign, the voice tool had a healthier backlink profile, better keyword visibility, and a stronger competitive position in a fast-moving niche. The platform moved from slow growth to becoming a serious contender in the voice generation space.