About Us:

SERP Forge is a growth-focused SEO and marketing agency working with SaaS and digital-first businesses. Our website is a core growth asset not just a brochure.

We’re looking for an expert WordPress Website Developer who can build, maintain, optimize, and evolve our website at a technical level while keeping performance, scalability, and SEO in mind.

This role is for someone who can take full ownership of the site and make high-quality changes without breaking speed, structure, or best practices.

What You’ll Own (Key Responsibilities)

Website Development & Customization

• Build, maintain, and improve SERP Forge’s WordPress website.
• Execute custom-level changes (hooks, templates, custom post types, functions, and styling).
• Work comfortably with custom themes and child themes (not just page builders).
• Implement new sections, landing pages, and layouts based on growth and marketing needs.

Elementor & Gutenberg Expertise

• Advanced usage of Elementor (custom widgets, responsive controls, clean layouts).
• Strong hands-on experience with Gutenberg / Block Editor (custom blocks, reusable patterns).
• Decide the right tool for the job Elementor vs Gutenberg – based on performance and scalability.

Performance, Speed & Stability

• Own website performance: Core Web Vitals, page speed, and overall stability.
• Optimize CSS, JS, images, fonts, and scripts without breaking UX.
• Diagnose and fix speed, rendering, and layout shift issues.
• Ensure fast load times even after feature additions or content updates.

Technical SEO & Best Practices

• Implement SEO-friendly structures (schema, clean URLs, internal linking support).
• Ensure proper handling of indexation, redirects, canonicals, and site health.
• Work closely with SEO and growth teams to support rankings and CRO.

Custom Micro Tools Development (Separate Responsibility)

• Develop custom micro tools (calculators, checkers, generators, internal tools, lead magnets) hosted directly on the SERP Forge website.
• Decide the best implementation approach:
  • WordPress-based (custom plugins, shortcodes, blocks)
  • Standalone tool pages integrated with WordPress
• Integrate tools with forms, analytics, and lead capture where required.
• Maintain and improve existing tools over time.

Design & UX Ownership (Design-Oriented Development)

• Work closely with design-first thinking, ensuring layouts, spacing, typography, and visual hierarchy are executed with precision.
• Convert Figma designs (or similar design files) into pixel-accurate, responsive WordPress pages.
• Maintain design consistency across pages, templates, and components as the site scales.
• Make informed decisions when translating design into code, balancing visual quality, performance, and usability.
• Optimize layouts for desktop, tablet, and mobile, not just desktop-first designs.
• Ensure clean DOM structure and reusable components to avoid design and layout debt over time.
• Collaborate with founders, marketers, or designers to refine UI/UX based on feedback like “this doesn’t feel right” and turn it into concrete improvements.
• Suggest proactive UX and layout improvements that enhance engagement, readability, and conversion not just visual appeal.

Maintenance & Reliability

• Handle updates (core, plugins, themes) safely.
• Debug issues, fix conflicts, and ensure uptime.
• Maintain staging vs production workflows.
• Ensure site security and backups are in place.

Collaboration & Ownership

• Work closely with the Founder, SEO team, and Marketing team.
• Translate business or growth requirements into clean technical solutions.
• Suggest improvements proactively – not just execute tickets.

What Are We Looking For:

Must-Have Skills

• Strong experience with WordPress core, PHP, HTML, CSS, JavaScript.
• Deep expertise in Elementor and Gutenberg.
• Proven ability to do custom WordPress development, not just theme edits.
• Strong understanding of performance optimization and Core Web Vitals.
• Experience with staging, version control, and deployment best practices.
• Comfortable working with Figma (or similar design tools) and following design systems.
• Strong eye for UI/UX fundamentals – spacing, contrast, typography, alignment, and interaction states.

Nice to Have

• Experience with SaaS or agency websites.
• Knowledge of WooCommerce or membership plugins (if needed later).
• Familiarity with hosting environments (WP Engine, Kinsta, Cloudways, etc.).
• Basic understanding of CRO and analytics.

Mindset

• Ownership-driven – treats the site like a product.
• Detail-oriented and performance-focused.
• Comfortable working independently and making technical decisions.
• Growth-aligned thinking, not just “developer output”.

Schedule:

• Day shift
• Monday to Friday